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Your Ideal Brand

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A client's perspective on real estate brand.

I am not a REALTOR® and never have been, so this is from my cient-based perspective. Since the strength of a brand is derived from the beliefs of the marketplace, I'm speaking through that voice.

"Your brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it, validated by clients' experiences." Bill Leider, "Brand Delusions"

Published in: Real Estate, Business, Technology
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Your Ideal Brand

  1. 1. Your Ideal BrandA Client’s PerspectiveOn Real Estate BrandJeff Turner | Bill Leider@jeffturner | @billleider
  2. 2. What Is A Brand?“Your Brand is a widely held setof beliefs and expectations aboutwhat you deliver and how youdeliver it, validated by clients’experiences.” Bill Leider “Brand Delusions”
  3. 3. What Do You Deliver?How Do You Deliver It?How your clients answer thesequestions defines your brand.
  4. 4. What I Want MyReal Estate AgentTo DeliverUNDERSTANDINGOf my goals, my needs, mycapabilities and my limitations.
  5. 5. What I Want MyReal Estate AgentTo DeliverPEACE OF MINDThe knowledge that my Realtor hasthe skill in her/his area of expertise,the access to other neededresources to bring together all theskills needed to achieve my goalsand the willingness to find thoseresources and bring them on boardwhen needed.
  6. 6. What I Want MyReal Estate AgentTo DeliverTRANSPARENCYTell me everything proactively –the good, the bad and the ugly;and don’t have a hidden agenda.
  7. 7. What I Want MyReal Estate AgentTo DeliverEXPERTISEShe/he knows how to do what isrequired to reach my goals andknows how to do it as well orbetter than anyone else that Imight choose.
  8. 8. What I Want MyReal Estate AgentTo DeliverRESULTSNot excuses, or an explanation ofmitigating circumstances, or adiscussion about unforeseenevents, or…, just results.
  9. 9. How I Want MyReal Estate Agent ToDeliver The “What”WITH INTEGRITYThey make and keep theircommitments and they do theright thing – every time.
  10. 10. How I Want MyReal Estate Agent ToDeliver The “What”WITH TRUSTWORTHINESSI can sleep nights knowing thatmy situation is in their capablehands.
  11. 11. How I Want MyReal Estate Agent ToDeliver The “What”WITH SIMPLICITYMy transaction might be complexbeyond my ability to fullyunderstand it. I want my Realtor totake the complexity and present itto me in a clear, concise, SIMPLEway, a way in which I canunderstand it and make gooddecisions about it.
  12. 12. How I Want MyReal Estate Agent ToDeliver The “What”WITH TIMELINESSDon’t sit on things that can bedone quickly. Under promise andover deliver.
  13. 13. How I Want MyReal Estate Agent ToDeliver The “What”WITH OPENNESSDon’t make me pry things out ofyou. Volunteer information freelyand honestly. Keep me informed.
  14. 14. What Do You Deliver?How Do You Deliver It?How your clients answer thesequestions defines your brand.

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