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Community: The Real Power Of Social Media

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The real power of social media lies in the building of a community that stands behind a clearly articluated vision and shares a common set of values.

Community: The Real Power Of Social Media

  1. COMMUNITY The Real Power Of Social Media J e f f Tu r n e r, Z e e k I n t e r a c t i v e , @ r e s p r e s
  2. you must create A CULTURE that is supportive to a social media environment
  3. SOCIAL MEDIA must align with your vision & your values
  4. ENGAGEMENT? community goes well beyond engagement
  5. THE PATH
  6. BEHAVIOR Your SM community must operate on a specific behavioral platform
  7. WITHOUT? mediocrity at best failure at worst
  8. OPPORTUNITY why should you consider building a social media community?
  9. DATA MINING listening with intent
  10. DRAWBACKS what are the drawbacks of NOT building a social media community?
  11. BUILDING 10 steps to building a sustainable social media community
  12. STRATEGY at best. If you can’t, you must at a minimum develop concrete goals • measurable • assigned to specific people • accountability
  13. TECHNOLOGY determine which tools and platforms best address your goals & capabilities • most widely used? • potentially effective? • best and worst uses?
  14. TECHNOLOGY Example: UserVoice
  15. WHAT’S THE COST? determine the time/financial commitments required to make your community viable
  16. SKILL SETS determine the skill sets required to execute your strategies & tactics
  17. PLANNING make the process inclusive
  18. WRITE IT DOWN make sure the people involved in executing your plan know exactly what their duties are and to whom they will be accountable
  19. CREATE A BUZZ
  20. EXECUTE do it, daily
  21. MONITOR RESULTS use the right tools • objectivemarketer.com • hootsuite.com • cotweet.com
  22. DON’T STOP re-evaluate your tactics, make appropriate changes and keep going
  23. COMMUNITY The Real Power Of Social Media J e f f Tu r n e r, Z e e k I n t e r a c t i v e , @ r e s p r e s

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