The real power of social media lies in the building of a community that stands behind a clearly articluated vision and shares a common set of values.

1. COMMUNITY
The Real Power Of Social Media
J e f f Tu r n e r, Z e e k I n t e r a c t i v e , @ r e s p r e s

2. you must create
A CULTURE
that is supportive to a social media environment

3. SOCIAL MEDIA
must align with your vision & your values

4. ENGAGEMENT?
community goes well beyond engagement

5. THE PATH

6. BEHAVIOR
Your SM community must operate
on a specific behavioral platform

7. WITHOUT?
mediocrity at best failure at worst

8. OPPORTUNITY
why should you consider building
a social media community?

9. DATA MINING
listening with intent

10. DRAWBACKS
what are the drawbacks of NOT
building a social media community?

11. BUILDING
10 steps to building a sustainable
social media community

12. STRATEGY
at best. If you can’t, you must
at a minimum develop concrete goals
• measurable
• assigned to specific people
• accountability

13. TECHNOLOGY
determine which tools and platforms
best address your goals & capabilities
• most widely used?
• potentially effective?
• best and worst uses?

14. TECHNOLOGY
Example: UserVoice

15. WHAT’S THE COST?
determine the time/financial
commitments required to make
your community viable

16. SKILL SETS
determine the skill sets required
to execute your strategies & tactics

17. PLANNING
make the process inclusive

18. WRITE IT DOWN
make sure the people involved in
executing your plan know exactly
what their duties are and to
whom they will be accountable

19. CREATE A BUZZ

20. EXECUTE
do it, daily

21. MONITOR RESULTS
use the right tools
• objectivemarketer.com
• hootsuite.com
• cotweet.com

22. DON’T STOP
re-evaluate your tactics,
make appropriate changes
and keep going

23. COMMUNITY
The Real Power Of Social Media
J e f f Tu r n e r, Z e e k I n t e r a c t i v e , @ r e s p r e s