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The Power of Social Media

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Presentation from the 7th SMI conference on #pharmasocialmedia around the power of social media for patients, physicians and pharma

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The Power of Social Media

  1. 1. Zürich | +41 44 254 6400 The Power of Social Media Alexandra Fulford @Pharmaguapa
  2. 2. − 3 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media Social media saves lives
  3. 3. − 5 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media Let us follow a patient through her journey … Patient has symptoms GP examines patient GP misdiagnoses patient
  4. 4. − 6 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media She will search for information …
  5. 5. − 7 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media …And she may proactively ask her network for help
  6. 6. − 8 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media Better informed she returns to the doctors GP examines patient Patient diagnosed Refer to specialist
  7. 7. − 9 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media Armed with her diagnosis she continues to look for information …
  8. 8. − 10 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media But her doctor may only have informed her of the key bits of treatment information
  9. 9. − 11 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media Once diagnosed she may receive treatment … Patient receives treatment
  10. 10. − 12 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media ... And explore what her treatment options are
  11. 11. − 13 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media But what if there is no real treatment? Patient receives treatment
  12. 12. − 14 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media Then she may turn to social media to find trials …
  13. 13. − 15 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media Or fundraise or lobby to improve her options
  14. 14. − 16 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media So what does this mean for pharma?
  15. 15. − 17 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media Increase sales by increasing the patient pool Patient has symptoms Drive patient awareness
  16. 16. − 18 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media Get patients on your products faster … GP examines patient Provide diagnostic support
  17. 17. − 19 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media … and in the process improve relationships with HCPs GP examines patient Refer to specialist Support HCP networking and use of social media
  18. 18. − 20 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media Improve patient outcomes and adherence Patient diagnosed Provide HCPs and patients with disease information and support
  19. 19. − 21 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media Speed up research and development … Patient receives treatment
  20. 20. − 22 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media … and improve approval and access Patient receives treatment Help empower patients to take action
  21. 21. − 23 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media Enhance your corporate reputation Be present and provide reputable and valuable information
  22. 22. − 24 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media Social media is a truly powerful channel for all of us Be part of
  23. 23. − 25 −© 2015 ZS Associates | CONFIDENTIAL SMI_The power of social media Thank you! For further questions or more information please contact me: Alexandra.fulford@zsassociates.com @Pharmaguapa

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