1. Kids and Youth 2015

2. 2
Which platforms grow the biggest brands?
1 2 3 4
Video Toy Print Digital
Source: Dubit research 2014, 2-12 year olds

3. 3
TV - the screen with the mostest
Source: OFCOM Children’s Media Literacy Report - 2014

4. 4
How brands are discovered
0%
25%
50%
75%
100%
TV ads Cinema Magazines Online
recommend
tool
Outdoor
ads
Mobile
ads
Viral
videos
Social
Media
In-app ads Online
video sites
Other
websites
Other
adults
Blogs /
forums
Friends Parents Family Celeb
Increases with age Decreases with age
Source: Dubit & Full Bottle research January 2014, Q27. Base size: 594 UK children aged 6-14.

5. 5
Multiple consumption points
Co-viewing weekly 86%
Tablet video viewing up 93%
50 mins of mobile gaming per day
Laptop video viewing up 29%
23% text friends whilst viewing
Mobile video viewing up 85%
Solo viewing weekly 96%

6. 6
The 360 brand
“I don’t got a day
without Lego,
toys, games,
movies”
Boy, aged 8

7. 7
Expanding narratives online
“It’s great that
they can watch
Peppa, then play
a story on the
app”
Mum of two under 5s

8. 8
Extending reach online
“He’d stopped
being interested
in Chuggington,
but then found
the apps”
Dad of boy, aged 5

9. 9
Using digital for good
“Digital is great,
but for us to allow
our kids to use it,
it has to do
something”
Mum of 5 and 7 year olds

10. 10
The adult comprehension apps
“Its the first app,
we’ve actually had a
need for, and I can
describe it to
friends”
Parents of girl, aged 3

11. 11
The big challenges of 2015
What will the media
landscape look like
How do you monetise
and prove growth
Tech-play and the role
of wearables
How do you launch &
grow brands