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C:\fakepath\indian toy industry,amit krishna

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C:\fakepath\indian toy industry,amit krishna

  1. 1. E mail:-akrishna1234@rediffmail.com
  2. 2. ‘ Indian Toy Industry’ Background <ul><li>Wide product range </li></ul><ul><li>Mainly concerted around urban cities </li></ul><ul><li>Predominantly characterized small scale concern and unorganized sector </li></ul><ul><li>Manufacturing trend - </li></ul><ul><li># labor intensive </li></ul><ul><li># master craftsmanship </li></ul><ul><li># creative designing </li></ul><ul><li>The industry has been growing at over 15-20% every year and is poised to grow even more </li></ul><ul><li>Identifying toy industry as a focus area, Government of India along TAI has been providing support to the Indian toy manufacturers </li></ul>E mail:-akrishna1234@rediffmail.com
  3. 3. <ul><li>Chinese Dominance </li></ul><ul><li>(1) Mass Production </li></ul><ul><li>(2) Cheaper Prices </li></ul><ul><li>(3) Innovation </li></ul><ul><li>(4) Variety </li></ul><ul><li>EU reports point out that 85% of “problematic imported toy products” come from China </li></ul><ul><li>UK and US plan to enforce set rules to boycott imported toys made in Chinese “ sweatshop” factories </li></ul>E mail:-akrishna1234@rediffmail.com
  4. 4. Objectives <ul><li>Primary objective - To understand: </li></ul><ul><li>Why is Indian Toy Industry Lagging Behind? </li></ul><ul><li>Secondary Objective - </li></ul><ul><li>(1) Since I plan to take HR as my minor, so getting a practical exposure in HR department would be a learning a experience. </li></ul><ul><li>(2) To identify and tap new marketing channels for the company. </li></ul><ul><li>(3)To try and establish Public Relations with the corporate for future dealings. </li></ul>E mail:-akrishna1234@rediffmail.com
  5. 5. E mail:-akrishna1234@rediffmail.com
  6. 6. Advantage to India Inc. <ul><li>Harmonious relationship with US and Europe </li></ul><ul><li>Government is nowadays increasingly providing Duty drawbacks and other benefits to Indian toy manufacturers </li></ul><ul><li>Increased awareness of Patent and Copyright laws </li></ul><ul><li>UNIDO national programme for development of toy Industry </li></ul><ul><li>Synergy and harmonization among various toy manufacturers in the country </li></ul><ul><li>Free Indian economy- potential growth in entrepreneurship </li></ul><ul><li>Now after getting split ups with the left parties, government can take aggressive stands to promote the growth of all the manufacturing industries including Toy </li></ul>E mail:-akrishna1234@rediffmail.com
  7. 7. Reflections <ul><li>Interaction with the professors at IIT- Delhi, Prof, Mr. L.K Das over the challenges faced by the organization (technology and design specific) </li></ul><ul><li>Cracking a deal with international recreation parks Pvt. Ltd. (IRPPL) for 3000 toys for the company </li></ul><ul><li>Involvement in annual buyer and seller meet- Toy Biz 2008 </li></ul><ul><li>Interaction with Chinese buyers at the meet </li></ul><ul><li>Successfully designed a software for calculating company’s costing </li></ul><ul><li>Suggested and supervised ‘Job Rotation’ technique at the organization in order to avoid monotony </li></ul><ul><li>Exceptional learning experience at company’s R&D department </li></ul><ul><li>Visit at Footwear Design and Development Institute (FDDI) Noida </li></ul>
  8. 8. Case study -“Chinese Entanglement” <ul><li>The Case : Mattel, Inc., the world’s most renowned and largest toy company in California USA, during August-September 2007 was thumped by a number of allegations regarding its flawed designs , hazardous quality and inefficient supply chains. </li></ul><ul><li>Background : Amidst competitive scenario where survival is the sole mantra, outsourcing through Asian countries was seen as only solution by the major companies to focus on cost cutting </li></ul><ul><li>Key issues : </li></ul><ul><li>To discuss Mattel’s emergence as the world's premier toy-maker </li></ul><ul><li>To critically examine the reasons behind Mattel’s product recalls for more than a decade </li></ul><ul><li>To identify the problems in outsourcing manufacturing operations to suppliers in low-cost countries </li></ul><ul><li>To suggest different ways of handling Mattel’s crisis </li></ul>
  9. 9. <ul><li>Mattel’s outsourcing problems : </li></ul><ul><li>Disproportionate focus on cost cutting </li></ul><ul><li>Fissure/gap in quality control (failure to notice safety checks) </li></ul><ul><li>Flaws in Management (mixed Delegation with Responsibility) </li></ul><ul><li>Suggestions for Mattel : </li></ul><ul><li>Creating value for money should be the objective rather than cost cutting </li></ul><ul><li>No compromises on quality </li></ul><ul><li>Long term contractual deals should be avoided </li></ul><ul><li>Planning high quality and safety standards and pledging to stick to that. </li></ul><ul><li>It should take responsibility for company’s reputation, customer expectations and above all its problems and issues. </li></ul><ul><li>Changing its outlook. </li></ul>E mail:-akrishna1234@rediffmail.com
  10. 10. Suggestions <ul><li>More institution to cater to the HR problems of the toy industry </li></ul><ul><li>Avenues for technology transfer </li></ul><ul><li>(1) Foreign Collaborations </li></ul><ul><li>(2) Licensing Arrangements </li></ul><ul><li>(3) Outsourcing of production by developed countries </li></ul><ul><li>Government should more aggressively try to change the conservative outlook of Indian Toy manufacturers </li></ul><ul><li>European quality at Chinese mantra </li></ul><ul><li>Launching Rolling mix </li></ul><ul><li>To retain the unskilled workforce, The manufacturers can actually provide them with incentives, such as PF and insurance plans covering the whole family of the workers </li></ul><ul><li>The Toy manufacturers should understand the need of getting certified and registered </li></ul>
  11. 11. Conclusion <ul><li>The above discussion concludes that the Indian toy makers should: </li></ul><ul><li>Remain dedicated to build its trade relationships with the developed nations. </li></ul><ul><li>Needs to educate its manufacturers and suppliers about the quality and safety requirements. </li></ul><ul><li>Understand that cost cutting techniques should be seen as a defensive strategy but never as a strategic solution </li></ul><ul><li>A mark on the world map can be made by analyzing China’s drawbacks and India’s strengths. </li></ul>E mail:-akrishna1234@rediffmail.com
  12. 12. E mail:-akrishna1234@rediffmail.com

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