Stardoll survey
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A survey into Irish children's online habits, carried out by Stardoll this month. Of particular interest is their influence when it comes to deciding where to go on holiday or eat.
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Stardoll survey
- 1. Oct 2013
- 3. Internet habits 54% of respondents access the internet through their mobile phone daily 62% of kids could not live without internet 62% 20% 8% 4% How often do you access the internet through your mobile? What is the one media you can’t live without?
- 4. Travel and dining decisions tend to be a joint decision between kids and parents Who decides where you go as a family on holiday?
- 5. Travel and dining decisions tend to be a joint decision between kids and parents If you go out with your family for a meal who decides where you go?
- 6. Attitudes to Advertising Only 15% of respondents are brand loyal How loyal are you to the brands you use?
- 7. Attitudes to Advertising Only 25% of kids say ads are the most annoying thing about the internet (versus 69% for TV) What is the most annoying thing about the Internet/TV?
- 8. Response to Advertising 34% said seeing an advert was the deciding factor on whether or not they choose a video game
Editor's Notes
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