Hasbro

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Kristopher Morris

Overview
• Company History
• Expansion
• Leadership
• Research
• Conclusion

History
• Founded in 1923 by brothers Henry, Hillel,
& Herman Hasselfeld
• Originally sold textile remnants
• Became a toy company in 1942
• First hit toy was Mr. Potato Head in 1952
• Produced G.I. Joe Action Figure in 1964

History
• Name is changed to Hasbro Industries in 1968
• Transformers toy line is launched in 1982
• Hasbro acquires Milton Bradley Company and
Playskool in 1984
• Name is changed to Hasbro, Inc. in 1985
• Hasbro surpasses Mattel to become world’s largest
toy company
• Company purchases Tonka Corp. and Parker Brothers
• Appears in Fortune Magazine’s list of the Top 100
companies to work for in 2013

Hasbro Films
• Licenses several
products to
DreamWorks/Paramount
Pictures for live-
action films
• Transformers series
(2007-2014)
• G.I. Joe series
(2009-2013)
• Battleship (2012)
• Ouija (2014)

Hasbro Studios
• Launched in 2009
• Responsible for TV
development, Production, and
Distribution
• Agreement is reached with
Canadian media company Corus
Entertainment in 2010
• Agreement with seven Us &
International Airlines in
2011
• Develops partnership with
Discovery Communications to
broadcast shows in 2014

Brian D. Goldner
• Transformational
Leader
• Joined company in
2000
• Named CEO in 2008
• Named 2008 CEO of
the Year by
Marketwatch

Duncan J. Billing
• Executive Vice
President/Chief Global
Operations & Business
Development Officer
• Joined Company in 1988 as
Group Director
• Expanded Company’s
Business in U.S. Toys

Deborah M. Thomas
• Executive Vice President &
Chief Financial Officer
• Joined Finance Department in
1998
• Participated in Due
Diligence teams for major
company acquisitions
• Serves on SeaWorld Inc.
Board of Directors
• Named citizen of the year by
March of Dimes Rhode Islands
Board of Directors in 2010

Social
Responsibility/Ethics
• Promote safety and creativity in the work
environment
• Strictly enforce product safety and
environmental sustainability
• Scope 1 and 2 greenhouse gas emissions
reduced 2 years ahead of schedule
• Involved with the International
Organization for Standardization (ISO)
• International Council of Toy Industries
(ICTI) Code of Business Practices

Diversity
• Equal-Opportunity Employer
• Women represent 50% of the workforce
• Minorities represent 15% of employees
• Minorities in management positions increased from
6% in 2012 to 8% in 2013
• Maintains partnerships with multiple colleges and
organization to recruit minority employees
• Sponsor of Minister’s Alliance of Rhode Island’s
annual Martin Luther King Jr. Scholarship

Diversity
• Company provides six 6-month paid
internships to urban youth through Rhode
Island’s Year Up Program
• Developing international programs to
develop future company facilities
• Hasbro Employee Network
• HEART (Hasbro’s Equality Awareness
Resource Team)

Final Thoughts
• Hasbro utilizes a progressive
approach through expansion
• Company keeps up with current
workplace trends
• Hasbro strongly promotes
diversity within the workplace

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Hasbro

1. Contemporary Applied Management 310 Spring 2015 Kristopher Morris Courtney Patterson

2. Overview • Company History • Expansion • Leadership • Research • Conclusion

3. History • Founded in 1923 by brothers Henry, Hillel, & Herman Hasselfeld • Originally sold textile remnants • Became a toy company in 1942 • First hit toy was Mr. Potato Head in 1952 • Produced G.I. Joe Action Figure in 1964

4. History • Name is changed to Hasbro Industries in 1968 • Transformers toy line is launched in 1982 • Hasbro acquires Milton Bradley Company and Playskool in 1984 • Name is changed to Hasbro, Inc. in 1985 • Hasbro surpasses Mattel to become world’s largest toy company • Company purchases Tonka Corp. and Parker Brothers • Appears in Fortune Magazine’s list of the Top 100 companies to work for in 2013

5. Hasbro Films • Licenses several products to DreamWorks/Paramount Pictures for live- action films • Transformers series (2007-2014) • G.I. Joe series (2009-2013) • Battleship (2012) • Ouija (2014)

6. Hasbro Studios • Launched in 2009 • Responsible for TV development, Production, and Distribution • Agreement is reached with Canadian media company Corus Entertainment in 2010 • Agreement with seven Us & International Airlines in 2011 • Develops partnership with Discovery Communications to broadcast shows in 2014

7. Stocks

8. Brian D. Goldner • Transformational Leader • Joined company in 2000 • Named CEO in 2008 • Named 2008 CEO of the Year by Marketwatch

9. Duncan J. Billing • Executive Vice President/Chief Global Operations & Business Development Officer • Joined Company in 1988 as Group Director • Expanded Company’s Business in U.S. Toys

10. Deborah M. Thomas • Executive Vice President & Chief Financial Officer • Joined Finance Department in 1998 • Participated in Due Diligence teams for major company acquisitions • Serves on SeaWorld Inc. Board of Directors • Named citizen of the year by March of Dimes Rhode Islands Board of Directors in 2010

11. Social Responsibility/Ethics • Promote safety and creativity in the work environment • Strictly enforce product safety and environmental sustainability • Scope 1 and 2 greenhouse gas emissions reduced 2 years ahead of schedule • Involved with the International Organization for Standardization (ISO) • International Council of Toy Industries (ICTI) Code of Business Practices

12. Diversity • Equal-Opportunity Employer • Women represent 50% of the workforce • Minorities represent 15% of employees • Minorities in management positions increased from 6% in 2012 to 8% in 2013 • Maintains partnerships with multiple colleges and organization to recruit minority employees • Sponsor of Minister’s Alliance of Rhode Island’s annual Martin Luther King Jr. Scholarship

13. Diversity • Company provides six 6-month paid internships to urban youth through Rhode Island’s Year Up Program • Developing international programs to develop future company facilities • Hasbro Employee Network • HEART (Hasbro’s Equality Awareness Resource Team)

14. Final Thoughts • Hasbro utilizes a progressive approach through expansion • Company keeps up with current workplace trends • Hasbro strongly promotes diversity within the workplace

15.

16. THE END CP KM

Editor's Notes

Originally named Hassenfield Brothers Headquarters: Pawtucket, Rhode Island Produced Doctor/Nurse Kits, Toys, and Modeling Clay Purchased idea from George Lerner Mr. Potato Head became licensed by Disney in 1954 Coined the term “Action Figure” with the release of G.I. Joe toys Accounted for 2/3 of Hasbro’s Sales from 1964-1965 G.I. Joe was shut down 1975 due to a decline in sales
G.I. Joe is revived through company’s partnership with Marvel Comics Transformers animated series is launched two years later Milton Bradley Games: Battleship, Connect Four, Twister, The Game of Life, Hungry Hungry Hippos Playskool Toys: Bob the Builder, Mr. Potato Head, Sesame Street, Teletubbies
Productions include live-action and animated TV shows
Graduate of Dartmouth College Executive Education Program @ Amos Tuck School
Bachelor of Law (LLB) Degree from the University of Southampton (UK)
BS from Providence College
ICTI Code serves as a guide for ethical programs for both Hasbro-owned and non-Hasbro-owned facilities
Use of affirmative-action programs to hire and provide advancement opportunities to minorities, women, and disabled veterans Scholarship for minority college students in Rhode Island
Russia, Turkey, and Singapore Multiple employee-driven teams with more than 800 members Outlet for employee communication and development Individual Charter Monthly meetings Participate in volunteer activities Company’s first LGBT network 48 members

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Editor's Notes