Ultimate guide to Google AdWords Metrics

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When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different Adwords metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into ppc campaigns to make improvements. However, if you’re just getting started with Google AdWords, then it’s almost impossible to know where to look. In other words, how do you know which Adwords metrics are really important to review? This guide on Google AdWords Metrics will help you choose the right metric to optimize your PPC campaigns.

Marketing

Ultimate Guide to Google
AdWords Metrics

Know your business goals to use
Google AdWords effectively

For increasing
website traffic
Analyze CTR, keywords,
search terms, impression
share, and position

For increasing
conversions
Analyze conversions,
converted clicks, conversion
rate, and total conversion
value

For improving ROI
Analyze ROI, Conversions,
Sales, Page Views, Leads,
CPC, and finally CPA

These metrics will
help you choose the
right path while using
Google Adwords
Click here to read more!

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