14. OF B2B BUYERS ARE ACTIVELY
USING SUPPLIER-PRODUCED
CONTENT & SOCIAL MEDIA IN
ORDER TO SPEED UP THEIR
PURCHASING DECISIONS.
Lead Creation, Australia’s Social Media Presence 2012
15. OF BUSINESS BUYERS BELIEVE ALL
COMPANIES SHOULD HAVE A
SOCIAL MEDIA PRESENCE. THE
INTERNET IS THE C-SUITE’S TOP
INFORMATION RESOURCE
(74% OF C-LEVEL EXECUTIVES SAY IT’S VERY VALUABLE)