Accenture's social media performance from October to December 2015 is summarized as follows: On Facebook, Accenture gained over 15,000 new fans, reaching a total of 377,002 fans. The highest engaging post received 822 interactions. Engagement was mostly positive. On Twitter, Accenture gained 15,300 new followers for a total of 291,636. Hashtags like #leadership and #ceo engaged audiences best. There was no customer response to mentions. The report was generated by Unmetric and analyzed Accenture's Facebook page, Twitter account, top influencers and most engaging posts and content.

1. Accenture
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Accenture FB

2. Accenture: Social Media Report
This report looks at how
Accenture
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Accenture
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
377,002 15,434 4.27% Worldwide
Mostly Older, Male and
Attached.
Accenture

6. Engagement Score
83
Total Posts
122
Total Likes
9,584
Total Comments
174
Total Shares
1,956
BRAND POSTS
Brand Overview

7. 350K
355K
360K
365K
370K
375K
380K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
377,002
New Fans
15,434

8. Engagement
0
250
500
750
1,000
Accenture had an average engagement score of 83 and a highest of 822.

9. Community Analysis
Accenture fans are mostly Older, Male and Attached. Accenture fans are largely from India followed by
Philippines.
Fan Demographics Distribution of Fans
51%
49%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K
India
Philippines
United States
Brazil
Italy
United Kingdom
Germany
Argentina
Bangladesh
Austria

10. 0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
business 19
GreaterThan 13
digital 13
value 8
leaders 8

11. 3%
97%
Brand Participation Brand Non Participation
47%
3%
50%
Posititve Negative Neutral
Brand Posts - Engagement
Accenture responded to 4 conversations generated by the
122 Posts they published.
Accenture receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
15-DEC-15, TUE 2:30PM
Proud to be recognized as No. 10 on
Fortune's annual list of Blue Ribbon
Companies. http://bddy.me/1 ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
822 1,116 15 378 Positive
10-NOV-15, TUE 2:30PM
Hear from our Chairman & CEO Pierre
Nanterme, CHRO Ellyn Shook, and our
other leaders on their pers ..
09-NOV-15, MON 10:31AM
Diversity in the workforce is not just
good for business, it’s the right thing to
do. Learn how Acce ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
582 529 9 190 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
557 221 0 209 Positive
NO IMAGE NO IMAGE NO IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 20 40 60 80 100
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Analysis of
Accenture
Twitter Account
Oct 01, 2015 - Dec 31, 2015

15. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
291,636 15,300 5.54% Worldwide
Accenture
@Accenture

16. Engagement Score
54
Total Proactive Tweets
729
Retweets Total
81
Favorites Total
7,701
Total Mention
10,197
Total Retweets
8,662
BRAND TWEETS USER TWEETS
Brand Overview

17. 265K
270K
275K
280K
285K
290K
295K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
291,636
New Followers
15,300

18. 1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
799
New Followees
1

19. Engagement
0
250
Accenture had an average engagement score of 54 and a highest of 199.

20. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
729 81

21. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 100 200 300 400 500 600 700 800
0 10 20 30 40 50 60
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

22. 0 10 20 30 40 50 60 70
0 500 1000 1500 2000 2500 3000 3500
#leadership*
#ceo*
#iot*
#digital*
#greaterthan*
#hourofcode*
#cloud*
#fintech*
#accentureoutlook*
#oow15*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

23. 0
500
1000
1500
2000
2500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
leadership ceo iot digital greaterthan
Spread of Hashtags by day

24. 0 20 40 60 80 100 120 140 160
#ceo*
#fintech*
#leadership*
#iot*
#accentureoutlook*
#cloud*
#hourofcode*
#digital*
#oow15*
#greaterthan*
Engagement Score
Hashtags - Engagement

25. Average Response Rate : 0.0%
0
50
100
150
200
250
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

26. 0
500
1000
1500
2000
2500
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

27. 0
100
200
300
400
500
600
700
800
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

28. Total number of Retweets : 8,662
-100
0
100
200
300
400
500
600
700
800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

29. Total number of Mentions: 10,197
-50
0
50
100
150
200
250
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

30. Influencers
Name Followers Tweets
Arianna Huffington 2,293,078 3
ANDREAS OCTAPUTRA J. 1,331,468 1
ABC.es 1,049,084 1
Geoff De Weaver 1,022,327 7
VentureBeat 606,463 1
TOP 5 INFLUENCERS

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