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"The Social Imperative: Why Online Businesses Must Adapt" by Patrick Salyer

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"The Social Imperative: Why Online Businesses Must Adapt" by Patrick Salyer, CEO of Gigya. Presented at Murmuration 2012.

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"The Social Imperative: Why Online Businesses Must Adapt" by Patrick Salyer

  1. 1. The following slideshow was presented by Gigya’s CEO Patrick Salyer at Murmuration 2012 Learn More About The Industry Collective: Like the Industry Collective on Facebook Follow Industry Collective on Twitter Check out the Industry Collective Website for all the latest news
  2. 2. Trend 1: Social is “The Next Search” Referral Traffic Social Networks vs. Google 26% 15% 21% 6% 21% 17% 19% 16% 18% 5% 16% 7% 15% 6% Social Networks 14% Google 5% 13% 10% 13% 9% 11% 8% 9% 5% 0% 5% 10% 15% 20% 25% 30%
  3. 3. Trend 2: Lifestreaming
  4. 4. Trend 3: People are bringing their “real” identity online
  5. 5. Trend 4: It’s all about the influencers
  6. 6. Trend 5: Users want personalized social experiences
  7. 7. Trend 6: Users want to interact with friends
  8. 8. Trend 7: Social game mechanics drive engagement
  9. 9. Sites need to reconfigure for social to be successful Leverage Social APIs Facebook Connect Twitter for Websites LinkedIn Connect Google + Leverage Social Plugins
  10. 10. Connect to the Social APIs &Gain Access to Social Identity
  11. 11. Social Login – Gateway to Rich Social Data
  12. 12. Social Login - Authorization – Permission Based
  13. 13. Social Login – Access Rich Social Identity Data
  14. 14. Social Identity Data - Profile, Friends, Interests & Activities
  15. 15. The Connected Experience:Leverage Social Plugins to DriveOn-Site Engagement
  16. 16. Social Activity Feed
  17. 17. Social Content Creation
  18. 18. Social Interaction
  19. 19. Social Gamification
  20. 20. Snapshot of a users social data Profile Information Name: John Smith Email: email@gmail.com Gender: Male Birthday: 08/18/83 Location: New York, NY Education: Stanford Graduate Marital Status: Single Interest Graph Interests: Marathons, Surf Trips, Web Design, Music Festivals, NY Sports, World Cup Activities: running, surfing, soccer, camping, kayaking Music: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report Books: Steve Jobs, Hunger Games, Outliers Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War Social Graph # of Friends: 222 # of Followers: 4,256 # of Connections: 500+
  21. 21. Email Marketing Integration Profile Information Name: John Smith Email: email@gmail.com Gender: Male Birthday: 08/18/83 Location:New York, NY Education: Stanford Graduate Marital Status: Single Interest Graph Interests: Marathons , Surf Trips, Web Design, Music Festivals, NY Sports, World Cup running, surfing, soccer, camping, kayaking Activities: Music: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report Books: Steve Jobs, Hunger Games, Outliers Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War Social Graph # of Friends: 222 # of Followers: 4,256 # of Connections: 500+
  22. 22. Product Recommendation EngineProfile InformationName: John SmithEmail: email@gmail.comGender: MaleBirthday: 08/18/83Location: New York, NYEducation: Stanford GraduateMarital Status: SingleInterest GraphInterests: Marathons, Surf Trips, Web Design, MusicFestivals, NY Sports, World CupActivities:running, surfing, soccer, camping, kayakingMusic: 50 Cent, Run DMC, Black Eyed Peas, FooFighters, U2, Kanye WestMovies: Inception, TheShining, Jaws, Caddyshack, Seven, Forrest GumpTV Shows: Parks and Recreation, The League, TheSoup, The Colbert ReportBooks: Steve Jobs, Hunger Games, OutliersGames: Farmville, Medal of Honor, AssassinsCreed, Madden, Angry Birds, Gears of War, FIFA 2011Social Graph# of Friends: 222# of Followers: 4,256# of Connections: 500+
  23. 23. Results?
  24. 24. Social Login and Engagement Metrics On average, sites see an 23% overall increase in registrations by 23% after implementing Social Login. On average, users who 52% login with a social identity spend 52% more time on site than a traditional site user. On average, users who 179% interact with social applications view 179% more pages on site than users who do not interact.Source: *Gigya Analysis; December 2011
  25. 25. Gigya’s integrated, end-to-end social infrastructure
  26. 26. Gigya’s Super Social API • One implementation • Automatic updates in the cloud • Support for new providers • Support for account linking +22 more providers • Multiple SDKs (REST, JS, AS, Mobile)
  27. 27. Gigya supports 1 billion unique users across 500+ clients
  28. 28. Thank You Patrick Salyer Email: patrick@gigya.com Twitter: @patricksalyer Call us at: 650.353.7230 or email: sales@gigya.com
  29. 29. •••

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