How Do You VS - ADV 420 Rizzo

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How Do You VS - ADV 420 Rizzo

  1. 1. VICTORIA’S SECRETDigital Marketing Strategy
  2. 2. Target  Where?Concentrate on MLB Coastlines + MI
  3. 3. The Campaign…HOW DO YOU V.S.? (¡VIVA! SUMMER)
  4. 4. ¡Viva! Summer Campaign • Promote Active & Healthy Lifestyle through thePINK loves MLB & VS Swimwear lines
  5. 5. GOALS CREATE HIGH VOLUME INTERACTION W/CONSUMER INCREASE PERSONAL RELATIONSHIP W/CONSUMER CREATE A CONTINUITY PLAN FOR LASTING CAMPAIGN CHALLENGES _ CAMPAIGN INNOVATION & RETENTION CONSUMER HYPE PARTICIPATION
  6. 6. MEDIA MIX
  7. 7. Integrated Digital Media • VIDEO CONTESTS  YOUTUBE • PHOTO CONTEST  VS MOBILE APP • #VSVivaSummer  TWITTER• HEALTH & FITNESS BLOG/VLOG  PINTEREST/YOUTUBE • INFORMATION HUB  TUMBLR
  8. 8. BUDGET?$15 Million
  9. 9. BUDGET ALLOCATION Percent  of  Budget   Mobile   Facebook   20%   10%  Pinterest   YouTube   Facebook   10%   30%   YouTube   Twi.er   Tumblr   Tumblr   Twi2er   Pinterest   20%   10%   Mobile  
  10. 10. Measurement  FOLLOWERS  LIKES    INTERACTION    BLOG/VLOG COMMENTS  PARTICIPATION    MENTIONS  

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