More Related Content Similar to B2B Social Media Made Easy (20) B2B Social Media Made Easy4. 40%
OF B2B MARKETER’S BUDGETS IN 2011 WERE
SPENT ON TRADE SHOWS.
5. What this means:
NARROW AUDIENCE, NOT SCALABLE
1
LIMITED INFLUENCE IN THE ACTUAL
2 (NOT PERCEIVED) DECSION MAKING
PROCESS
NO LONG TERM ENGAGEMENT
3
8. PERCENTAGE OF B2B MARKETERS WHO USE VARIOUS SOCIAL
MEDIA SITES TO DISTRIBUTE CONTENT
LINKEDIN 83%
71%
TWITER 80%
74%
FACEBOOK 80%
70%
YOUTUBE 61%
56%
GOOGLE + 39%
13%
PINTEREST 26%
N/A
SLIDESHARE
23%
20%
VIMEO 12%
N/A
FLICKR 10%
10%
STUMBLE UPON 10%
N/A
FOURSQUARE 8%
N/A
INSTAGRAM 7%
N/A
TUMBLR 7%
N/A
QUORA 6% 2012
N/A
2011
0 20 40 60 80 100
2013 B2B CONTENT MARKETING BENCHMARKS – NORTH AMERICA: CMI/MARKETINGPROFS
10. WHAT INFLUENCES B2B PURCHASE DECISIONS
WOM 84%
SALESPERSON 60%
WEBSITES 59%
PRINT PUBLICATIONS 58%
VARS 55%
IN-PERSON EVENTS 45%
ANALYSTS 48%
SOCIAL MEDIA 46%
EMAIL 41%
WEB EVENTS 40%
INTERACTIVE MEDIA 30%
BLOGS 24%
SOURCE: FORRESTER RESEARCH
12. Your audiences are social
100%
90%
91%
80%
70%
70%
60%
59%
50% 55%
58% 48%
40% 43%
37%
30%
20% 24%
20%
10% 17%
0% 5%
CREATORS CRITICS COLLECTORS JOINERS SPEC TATORS INACTIVES
B2B BUYERS US ONLINE ADULTS
SOURCE: FORRESTER RESEARCH
13. And if they’re not, their
influencers are
CEO
INFLUENCER INFLUENCER INFLUENCER
SOCIAL
14. 87%
OF B2B BUYERS ARE ACTIVELY
USING SUPPLIER-PRODUCED
CONTENT & SOCIAL MEDIA IN
ORDER TO SPEED UP THEIR
PURCHASING DECISIONS.
Lead Creation, Australia’s Social Media Presence 2012
15. 93%
OF BUSINESS BUYERS BELIEVE ALL
COMPANIES SHOULD HAVE A
SOCIAL MEDIA PRESENCE. THE
INTERNET IS THE C-SUITE’S TOP
INFORMATION RESOURCE
(74% OF C-LEVEL EXECUTIVES SAY IT’S VERY VALUABLE)
19. 50%
TURN TO PEER REVIEWS AND
SOCIAL MEDIA
(74% OF C-LEVEL EXECUTIVES SAY IT’S VERY VALUABLE)
20. 51%
DON’T CONTACT A SOLUTION
PROVIDER UNTIL AFTER
ESTABLISHING A LIST OF
PREFERRED VENDORS VIA ONLINE
RESEARCH
33. What will make your
Content stand out?
1 PERSONALITY
2 USEFULNESS
3 RELEVANCE
4 FORMAT
36. CONTENT IS NO GOOD IN A
VACUUM
GIVE YOUR AUDIENCES THE
ABILITY TO
SHARE WITH THEIR
NETWORKS
38. Give and take.
WE GIVE YOU AMAZING
CONTENT.
YOU GIVE US YOUR EMAIL
ADDRESS, FOLLOW US OR
LIKE US
40. STOP GIVING RESPONSIBILITY FOR
SOCIAL TO THE PA AND ADMIN TEAM.
IDENTIFY
SOCIAL CHAMPIONS
GIVE THEM CONTROL, HELP THEM
SPREAD THEIR ENTHUSIASM.
42. PEOPLE LISTEN TO AUTHORITY. CEOS
WANT TO SPEAK TO CEOS.
PEOPLE WANT
LEADERSHIP (EVEN IN SOCIAL)
IDENTIFY SENIOR SOCIAL
CHAMPIONS. PROMOTE THEM.
46. SENIOR EXECS DON’T HAVE TIME FOR
SOCIAL, BUT
THEIR STAFF DO.
TARGET THEM WITH
CONTENT THEY CAN
TAKE TO THE CEO.
48. WHERE DO YOUR AUDIENCES LIVE?
THINK CONTEXT
WHAT CONTENT IS APPROPRIATE FOR
WHICH CHANNEL?
YOUR WEBSITE
(AND MOBILE SITE) IS STILL VITALLY
IMPORTANT.
54. IMAGE CREDITS
hEp://www.flickr.com/photos/thinkgeoenergy/ hEp://www.sxc.hu/photo/1095072
4554022774/
hEp://www.flickr.com/photos/mayoi/2725187070/
hEp://www.flickr.com/photos/seeminglee/3969199420/
hEp://www.flickr.com/photos/booleansplit/8482641188/
hEp://www.flickr.com/photos/jdhancock/6023780563/
hEp://www.flickr.com/photos/
hEp://www.flickr.com/photos/ajourneyroundmyskull/ 42931449@N07/6812481635/
5641424634/
hEp://www.flickr.com/photos/ben_grey/4582294721/
hEp://www.flickr.com/photos/benhosking/5076568979/
hEp://www.flickr.com/photos/evanblaser/5489246278/
hEp://www.flickr.com/photos/darwinbell/313220327/
hEp://www.flickr.com/photos/seier/2348583304/
hEp://www.flickr.com/photos/flatworldsedge/ hEp://www.sxc.hu/photo/314542
5204343926/
hEp://www.flickr.com/photos/foxypar4/913591946/
hEp://www.flickr.com/photos/x-‐ray_delta_one/ hEp://www.flickr.com/photos/proimos/4045973322/
4042346885/
hEp://www.flickr.com/photos/peasap/935756569/
hEp://www.flickr.com/photos/lyza/49545547/
hEp://www.flickr.com/photos/
hEp://www.flickr.com/photos/dyrkwyst/5319624060/
68751915@N05/6736170827/
hEp://www.sxc.hu/photo/1206728
hEp://www.sxc.hu/photo/432895
hEp://www.sxc.hu/photo/1215912
hEp://www.sxc.hu/photo/546229
hEp://www.flickr.com/photos/zigazou76/4482734462/ hEp://www.flickr.com/photos/nostri-‐imago/3137422976/
sizes/o/in/photostream/
hEp://www.flickr.com/photos/tanaka_juuyoh
hEp://www.sxc.hu/photo/1070609
6820481598/
hEp://www.flickr.com/photos/veryveryquiet/4231240019/
hEp://www.flickr.com/photos/walkingsf/6159680639/
hEp://www.flickr.com/photos/waltstoneburner/ hEp://www.flickr.com/photos/jdhancock/3574716051/
7946581522/
hEp://www.flickr.com/photos/gozalewis/3351035736/
hEp://www.flickr.com/photos/waltstoneburner/
7946581522/