A Quick Snippet On  Marketing Research  Secondary Research Examples In 20 minutes or less
As You May Remember… <ul><li>During our last session, a team brainstormed a number of research questions regarding the via...
Potential Sources of Info
A Broad Overview of The Healthcare Industry
A More Specific View (Dentists) The Start of A Profit and Loss Statement for the Industry  Revenues   Also, this informati...
<ul><li>How much do they spend on services that we may want to sell them?  </li></ul><ul><li>An Idea of Total Operating Ex...
<ul><li>How much do they spend on services we may want to serve them?  </li></ul><ul><li>An idea of office supplies purcha...
Conclusion <ul><li>Today’s data sources are immense </li></ul><ul><li>Secondary data is truly an inexpensive source that c...
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A quick snippet on secondary data

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A quick snippet on secondary data

  1. 1. A Quick Snippet On Marketing Research Secondary Research Examples In 20 minutes or less
  2. 2. As You May Remember… <ul><li>During our last session, a team brainstormed a number of research questions regarding the viability of marketing to the dental industry </li></ul><ul><ul><li>There were multiple research questions regarding this notion </li></ul></ul><ul><li>As we also talked about during our last session, secondary information is quick, inexpensive and may begin to answer a portion of our question </li></ul><ul><li>As an example… </li></ul><ul><li>A quick scan of secondary information yielded the following data </li></ul><ul><ul><li>The point: Instead of reading Google News, the marketing force was used for good </li></ul></ul><ul><ul><ul><li>“ Help you I will…” Yoda </li></ul></ul></ul>
  3. 3. Potential Sources of Info
  4. 4. A Broad Overview of The Healthcare Industry
  5. 5. A More Specific View (Dentists) The Start of A Profit and Loss Statement for the Industry Revenues Also, this information reflects that every industry has nuances. Here, we have one potential segmentation variable, generalist vs. specialists.
  6. 6. <ul><li>How much do they spend on services that we may want to sell them? </li></ul><ul><li>An Idea of Total Operating Expense </li></ul>
  7. 7. <ul><li>How much do they spend on services we may want to serve them? </li></ul><ul><li>An idea of office supplies purchased </li></ul>
  8. 8. Conclusion <ul><li>Today’s data sources are immense </li></ul><ul><li>Secondary data is truly an inexpensive source that can be mined to help answer our question, guide us in developing other research questions, and shed light on a broader aspect(s) of our question (i.e. a gut check to determine if our research statement/purpose really what we are after) </li></ul>

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