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Eco Chic Special Fashion Events 2012


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Eco Chic Special Fashion Events 2012

  2. 2. . •Hollywood Style Studios 2012 Mens & Womens International EMERGING LUXURY DESIGNERS Couture & Bespoke Fashion. Jewelry. Accessories Beauty & SPA. Eco & Luxury You are Invited to present your brands to top Hollywood Celebrity Stylists .Press & Media **NEW! and department store Buyers DURING AWARD WEEK CEREMONIES •GOLDEN GLOBES •OSCARS •CANNES FILM FESTIVAL January– May 2012, 2012Participation in any events includes FREE PLACEMENT on
  3. 3. Case Studies & Company Profile Confidential Information: Not to be forwarded, copied, altered, or used without written pemission. SZTV Media Group © 2011
  4. 4. •Golden Globes January 2012 •Oscars February 2012 •Cannes Film Festival May 2012 EVENTS ONLY ---sign up by Deadline November 18th 2011 *GET YOUR PRODUCTS ON THE HOLLYWOOD RED CARPET AT NEXT YEAR’S AWARDS CEREMONIES 2012Let us place your emerging luxury products directly with leading Celebrity Stylists, Press & Media for Loan Out for A List Red Carpet & Special Events *JOIN US DURING AWARDS SEASON WEEKS AT OUR INVITATION ONLY PREVIEW STYLE & BEAUTY STUDIOS Or sign up now to become a client for 2012 multiple PRODUCT PLACEMENT OPPORTUNTIES
  5. 5. We invite you to enjoy the benefits of showcasing your designer collections & brands at one of StyleshopUSA’sexclusive & prestigious events in 2012! “Celebrities know that the eyes of the Rania Kinge, world are on them, as they walk the red Geneve chain necklace carpet at the Oscars, GoldenGlobes,Emmy’s, Cannes Film Festival and daily movie premieres making Hollywood Red Carpet the most high value ROI fashion marketing platform in the World!” Jane Linter. CEO & Award Winning Producer Sponsorship opportunities at StyleShopUSA offer the perfect low-cost branding & marketing opportunity with the greatest ROI via Press, Media, Editorial Placement, Product Placement TV Gift Giveaways and Celebrity endorsement. IV Luxury Purses
  6. 6. Montage Residencies at the Montage Hotel Beverly Hills As seen on NBC StyleshopUSAEmmy’s Style Lounge at the prestigious $11mil Montage Residencies, Beverly Hills sponsored by Sothebys and the Montage Hotel, Beverly HillsCelebrity Stylists from E! Entertainment admire a couture fashion presentation featuring gowns by America’s Next Top ModelDesigner Addy van den Krommenacker and Rubina Anjum SZTV Productions, Inc. INCREASED BRAND EXPOSURE 100%
  7. 7. Case Study:Christina Applegate wears vintage bracelet by Margaret Rowe Selected from the pre-Emmy’s Hollywood Style Studio 2010 Live on the David Letterman Show, CBS Celebrity Stylist: Jessica Paster Increased Brand Exposure: 100%
  9. 9. Case StudyIncrease in Press &Media exposureWorldwide – 100%
  10. 10. About StyleShopUSA Who we are. What we do. We produce Style Lounges & TV Spots to build your EPK (Electronic Press Kit). We maintain our identity by careful selection and screening of FASHION designers, JEWELRY , ACCESSORY and BEAUTY brands. We have earned our reputation in HOLLYWOOD for discovering the most unique EMERGING luxury ECO CHIC®, & COUTURE FASHION brands in the world byshowcasing them at our “popup” Style Lounges for loan-outs by Celebrity Stylists. We introduce international brands to the world, throughout A List Hollywood, and also at International Red Carpet events around the world, showcasing to Celebrities,Royalty, VIP’s and other high net-worth individuals through our extensive private database. As well as loaning out to Celebrities to whom we have unique access - our Marketing tools combine multi-media efforts to createultimate SALES online via StyleshopUSA. StyleshopUK, StyleshopEU to both public and private clients. Our goal is to reach the widest possible audience by placing our fashion products on the worldwide Marketing stage at RED CARPET events. By showcasing them on influential Celebrities of Film, TV & Music we are able to provid opportunities for additional exposure through live TV Promos, such as Give Giveaway Competitions. We carefully strategize CUSTOMIZED 12 months Marketing & Branding programs for each client to combine multiple live and media opportunities for cross-promotional marketing and branding. We work for a minimum 12 months to increase Brand name awareness with leading TV Networks.
  11. 11. WHAT IS A GIFTING SUITE? WHAT IS A STYLELOUNGE? AND WHAT ARE THE DIFFERENCES AND BENEFITS? GIFTING SUITES In Hollywood  GIFTING SUITES  are dispersed throughout HOLLYWOOD. during awards ceremonies to encourage Celebrities to get their photos taken holding the products.A Gifting Suite is non-specific and represents many different items not fashion. Products are "gifted" to the Stylists, Publicists and their Agents to encourage them to bring their clients in to receive a Gift Bag which sometimes reaches a value of over $100K! For Example a Holiday, or Electrical Gift like a Laptop, or Cell phone. Gifting suites pop up all over Hollywood the week before a Red Carpet Ceremony event such as the Oscars. Gifting suites originated ON-SITE backstage at the Awards Ceremonies when the artists were waiting to go on Stage. It is a perfect opportunity and venue to present them with a gift item and get free product endorsement STYLESHOPUSA DOES NOT PRODUCE GIFTING SUITES!!
  12. 12. CASE STUDY: OSCARS 2011 International Star & Bollywood Actress Malika Sherawat wears a cream sequinned Gown by Addy van den Krommenacker to a Red Carpet Event - Oscars Week. Seenhere accompanied by Adrian Brody. Gown loaned from StyleshopUSA pre-Oscars Style Lounge, L’Ermitage Hotel. Beverly Hills.Increase brand exposure worldwide – 100%
  13. 13. CASE STUDY: LOST ACTOR and NOMINEE Henry Ian Cusick and wife Anne Cusick Emmy’s Red Carpet 2010 Gown by Addy Van Den Krommenacker, Jewelry by Margaret Rowe .Man’s Suit by Simon Carter UK On Loan from StyleshopUSA.comIncrease Brand Exposure:100%
  14. 14. Case Study Results:Increase BrandExposure100%
  15. 15. WHAT YOUR BRAND CAN EXPECT: •Over 20 years Combined International Production Experience @ Celebrity Level •Full Event Top Notch Production. •Event Management & Security. •Talent Outreach. •Full scope Public Relations and Media Outreach. •A List Live Music & Entertainment at Previews. •A dedicated & passionate team to ensure that you have a successful experience •Post -House Crew Images Photo & HD Video/News Coverage for use at your Next Trade Show Event•We are experts at developing and executing Creative and Unique integration programs for our clients and look forward to the opportunity to build your brand in 2012
  16. 16. Clint Eastwood’s Discovered Boy BandOvertone from the Movie Invictus wore shoesby Donald J. Pliner Suits by Simon Carter UKand Heike Jarick, NYC. As seen on NBC News.Increased Brand Exposure: 80%
  17. 17.  SALES PROMOTIONS FOR 2012  Multiple TV Gift Giveaways, tie-ins and Promotions  HD Video & Photo LookBooks October 2011  December – February 2012  Cruise & Resort Private Sales  Vegas Live Event Promotions & Sales  Vegas in-room TV promotions
  18. 18. PRE-OSCARS STYLE LOUNGESLS HOTEL, BEVERLY HILLS Sophia Milos, CSI Gown by Julia Clancey
  19. 19. CASE STUDY: OSCARS 2010 Gown and Jewelry on loan from StyleshopUSANominee Michael Stuhlbarg  A SINGLE MAN and Mai-Ling Lofgren in gown by Heike Jarick, Jewelry by Margaret Rowe Increase Brand Exposure: 100%
  20. 20. Get your fashion or beauty products featured on one of thefollowing networks for News, Makeovers, or Gift Giveaway Promotions.Separate arrangements and fees apply for on- air mentions and gift Giveaways or Makeovers Contact us T: 323 466 3227
  21. 21. We create affordable effective Marketing Platforms With a value of over $1.5 mil and a reach of over10mil viewers + worldwide Media Value Comparison: 2 minute air time on network at peak viewing time $400–$500,000Build a Customized Shopping Cart with Video Streaming 24/7 $200,000 Costs to Produce Hollywood & International Style Lounges $150,000 Fashion PR monthly retainer fees X 12 mths @ $10,000 $120,000 Sales Rep for Retail with contacts $3K p.m.+ commission $36,000 Video & Photo Look Books for DVD & I-Pad $20,000 Cost to create an Electronic Press Kit on DVD $125,000 Total Value Package $1.5 million+
  22. 22. WALK THE RED CARPET & ATTEND EVENTS Corporate Sponsorship Title or Partner opportunities Request Price Details*:
  23. 23. W hotelpre-Oscars Fashion Show & Style Loungefor Celebrity Stylists. Press. Media. ,
  24. 24. CORPORATE SPONSORS 2010RUNWAY TO RED CARPET SERIESDesigner: Hadi Katra, LebanonIncrease Brand Exposure: 100%
  25. 25. Cannes Film Festival 2012 7 days StyleShopUSA Studios, Cannes8 weeks Preview Hollywood Style Studios INCLUDES - PRIVATE SPONSORED EVENTS Los Angeles and Cannes begins March 2012 Presenting Sponsorship - Euros €10,000Corporate Sponsorship - Request Separate Price Package
  26. 26. For details contact:Mike
  28. 28. Eco Chic & Luxury Beauty & Spa Products , Cosmetics & Hair Products. Showcase at our Hollywood Style Studio Daily for Red Carpet and Special Appearances and during Awards Season Style Lounges FEATURE YOUR BRAND ON: Makeovers for TV Makeovers for Red Carpet StyleshopUSA Celebrity makeup artists, hairstylists, manicurists, and beauty technicians are available by appointment only.Katie Price, UK & USA OK Magazine. Stylist George Blodwell
  29. 29. JEWELRY BY TARA MOOR, PARIS IN THE StyleshopUSA Style Villa, Cannes
  30. 30. Judge: ivana TrumpCannes Film Festival 2011Most Like Model Awards CompetitionTHE MAJESTIC HOTEL, CANNESCorporate Sponsors: Philips 3DCase Study: Designer: Addy van den KrommenackerViewership Live 14mil +MEDIA VALUE $2.5 Million USD
  31. 31. MAYBACHEden Roc Hotel, Cannes Hosted by Edward Norton Couture Gowns: Jean Fares Polo Fashion: Red Scarf Equestrian Jewelry: Tara Moor,ParisFashion items provided by StyleshopUSA
  32. 32. SUMMARY So… where do you want to go? DIRECTION FOR YOUR LUXURY BRAND IN THE USA 2012 There is really only one direction that you can go in 2012 to break into the USA Market -and that is to become our client and pay a monthly retainer fee for representation and showcasing here in the USA. Let us Market and brand your products Worldwide via the Hollywood Celebrity Red Carpet! We create a 12-month customized strategic proposal. One event alone will never "break" a brand in the USA when there is so much competition for Luxury brands vying to catch Celebrity Press &Media attention. To grow an unknown brand in the USA requires strategic & repetitive exposure as well as careful management and A list celebrity contacts and hands-on daily maintenance to build an Electronic Press Kit. (EPK)  for potential buyers, who we invite to our Style Lounges. THE BENEFITS OF BECOMING A CLIENTOnce you become a StyleshopUSA client, the costs to be presented in our Style Lounge Events orany other Events are reduced by 30 - 50%. The bottom line Is that all events regardless of whether USA based or International incur heavy Production costs. We will be saving your company a substantial amount of money. (Models, Hair, Makeup, Management, PR, Location Fees, Travel, Accommodation, meals etc. all cost ) So to significantly reduce those costs, we carefully streamline budgets so that they are shared with other Brands,and Sponsors
  33. 33. NEXT STEPS We hope this presentation helps with your decision making for 2012. Our work speaksfor itself with high-level results. The next steps will be for you to set up a Conference Call with one of our Sales team to negotiate a price package which works for your budget. PRIVATE SALES EVENTS Retainer Clients also have the opportunity to access our Private Sales Events and Shopping Cart so that expenses can potentially be recouped. No Marketing & PR companies in the USA offer any opportunity for their Clients to be able to recoup Marketing & PR costs by creating special sales opportunities. STYLESHOPUSA.COMIt is in our interest to make sales for your brand, because we operate an online Shopping Network.
  34. 34. •HD & 3D Camera Crews •Editing for Film & TV Marketing & Branding Producers & Directors TV “Live” Promotions Red Carpet Special Events HD HD International Press Electronic Press Kitsfor more details please contact: 323 413 7988Mike Gardner | Marketing & Sales | SZTV Media Group