1. Prepared By:: • MAKSUDUR RAHMAN 1110372030
• MD AL AMIN 1110141030
• ISMAT JAHAN 1120205030
• MASUM BILLAH DIPU 1120204030
• ASIF ZAKARIA 1120255030
• KAISHER AHMMED 1110317030
• SAJIDA AHMED 1120812030
Presentation
Taateshwaree
(Your Tradition….Your Style…..)
Submitted To:
Saad Hossain
(Course Instructor) BUS -101
Group-6
Date : 07-12-2011
2. INTRODUCTION
• We are here to reintroduce our traditional
taat product and to create a strong brand
image through out the country as well as
in the world.
3. COMPANY INFORMATION
Name:
At Taateshwaree, we provide exclusive taat
wear which gives a finer touch and hence .
Logo:
Our logo reflects our tradition style
Tagline:
We said our tagline is “Your
Tradition….Your Style….”.
Head office: room 602,north
tower,sec-7,uttara,dhaka.
Website: www.taateshwaree.com
4. MISSION STATEMENT
• Our mission is to produce and provide
quality and innovative clothe for people.
• Goals are performance target. Our main goal is to
cost reductions and improved profitability.
GOAL
Long term goal
Intermediate goal
Short term goal
5. CORPORATE STRATEGY
• Our mission, our vision and our
objectives are to emphasize on the quality
of the product.
• Our business strategy is mainly based on
business unit or product line.
BUSINESS STRATEGY
11. TARGET MARKET
• As our products are mostly suited for women,
we have selected women above sixteen as our
target market. the prices of our products won’t
be high
• AGE:-Youth:16-22
Middle age:23-35
Old age:35+.
• SOCIAL CLASS:-middle class to upper middle class will be
our customer.
• INCOME:-mainly well earning people will come to buy.
12. Segmentation
Segmentation Variable Target Market
Geographic Cities Cities in Bangladesh,
mainly Dhaka and
Chittagong
Demographic Age group All ages, mainly
young women
Psychographic Social class Middle Class, and
higher class
Behavioral Type of user Women who are
fashionable.
Especially outgoing
women with
exclusive taste
13. PRODUCT NAME WITH PRICE
Silk Sharee ::4997-7449tk
Jamdani shuti Sharee::7899-
1089tk
k9tkk
Falguni share:: 1989-2989
cotton sharee::1989-3899 tk
Kota sharee:: 2989-5989
Baishaki sharee::2000-3999tk
14. SALES FORECAST
•S
a
l
e
s
f
o
r
e
c
a
s
t
•
•O
Our business plans account for the sequential nature of strategic decision
making in new ventures .We have estimated the sales of the very first year
of our business .Our sale forecast is mentioned below :
Product type First quarter Second
quarter
Third quarter Fourth
quarter
Jamdani 100000-
150000 tk
130000-
160000 tk
90000-
120000 tk
140000-
200000 tk
Silk 70000-
120000 tk
90000-
120000 tk
100000-
130000 tk
80000-
1250000 tk
Cotton 150000-
200000 tk
120000-
150000 tk
125000-
160000 tk
100000-
140000 tk
Kota 100000-
115000 tk
120000-
145000 tk
90000-
130000 tk
120000-
150000 tk
Baluchori 120000-
150000 tk
100000-
120000 tk
130000-
160000 tk
145000-
170000 tk
15. PRODUCT LIFE CYCLE
When our products were introduced in the market, we determined their growth
,maturity as well as decline so that we could predict our profit & loss .Initially it
might incur losses but finally we could gain profit.
16. PRICING STRATEGY
Price Penetration :
setting an initial low price to establish our
new product in the market.
Price lining :
We are selling multiple items in a product
category.
Discounting:
During Pahela Falgun & Pahela Baishakkh we
offer discounts to our customers.
17. New Creative Strategy
Positioning
Be Crystal clear, be Consumer-
based, and be Competitive.
Products Priority
•Designed Sharee.
•Comfort
•Fashionable
•Trendy
19. • We are following intensive
distribution strategy as we want to
spread our product in as many
channels as possible.
DISTRIBUTION STRATEGY
• A private warehouse where we can
store our clothing.
•Location :gazipur
• Cost: 40,000tk per month
Warehousing and Cost
20. Outlets
Location
• Uttara
• Mirpur Road, Dhanmondi
• Gulshan Avenue, Gulshan- 2
Features
• Wooden Interior
• Wooden Decorum
• Ornamental Hand loom machine
• Folk song
• Organic perfume
Taateshwaree
22. Pre-launch:
2 week long pre-launching activities
• Arrange puzzle contest
• Advertisements on
• Billboard at Dhanmondi
• Newspaper: Daily Star, Prothom Alo
• A Grand Prize for the winner of the puzzle
24. Launch:
Unveiling of the brand name by
the winner of the puzzle contest &
Taa
t
Ishwar
ee
+
Taateshwaree
(Your tradition….your style…)
Unveiling the new Tagline
25. Launch (Contd.):
Launching Ceremony attended by successful
working women from different fields of Profession
Homayara L Ahmed
Tania Amir
Rubaba doula Matin
Mahin Khan
Sharmin Lucky
