this is about consumer buying behavior and mcommerce

1. Mobile Phone Impact on the
Consumer Buying Behavior

2. Outline
• What is Consumer Buying Behavior..?
• Evolution of Mobile Phone
• Factor Affecting Consumer Behavior..?
Personal Factors
Social Factors
Economic Factors
Psychological Factors

3. What is Consumer Buying Behavior..?
Consumer buying behavior is the sum
total of a consumer's attitudes,
preferences, intentions and decisions
regarding the consumer's behavior in
the marketplace when purchasing a
product or service.

4. Factor Affecting Consumer Behavior

5. Evolution of Mobile Phone
• 1973- 1st Handheld Mobile
• 1984- Nokia Talkman
• 1992- Motorola International 3200
• 1994- IBM Simon Personal
• 1996- Motorola Startac
• 1998- Nokia 5010
• 2002 –Sanyo SCP 5300
• 2007 – IPhone
• 2008- Android Phone

6. Smartphones Provide Answers at Your Fingertips
- Anytime, Anywhere.?

7. Mobile search will generate 27.8 billion more
queries than desktop search by 2016 (Source:
BIA/Kelsey report, 2012)
By 2015, it is predicted that mobile shopping will
account for $163 billion in sales worldwide,
12% of global ecommerce turnover (Source: ABI
Research, 2010)
World wide M-commerce

8. Personal Factors
66% of Americans ages 24-35 own a smartphone
(Source: Nielsen, 2012)
Age

9. Awareness
47% of smartphone owners rely on
smartphones to find out more information
about a product and 36% use their phones
to read product reviews on retail websites
(Source: Leo J. Shapiro and Associates, 2012)
Personal Factors Cont..

10. Economic Factors
• 62% of shoppers search for deals digitally for
at least half of their shopping trips
(Source:GMA/Booz & Company Shopper Survey)

11. M-Banking
Money Handling
Safety
Easy
Anywhere
Anytime
Economic Factors Cont..

12. M-Banking in Asia
Economic Factors Cont..

13. Price
Economic Factors Cont..
Consumers have all
Price related
information in few
seconds

14. Durability- Consumers are highly concern about
product durability when they buy the products
Economic Factors Cont..

15. Economic Factors Cont..
After Sales Service- one of the main factor
consumer are concerning about after sales service

16. Cultural Factors
Consumers in the different region in the world go online to
seek more information about Brand.

17. Social Factors
• 75% of heavy mobile users said mobile search
makes their lives easier
• 63% said access to mobile search has changed
the way they gather information
• 32% said they use mobile search more than
search engines on their computers
(Source: Performics 2011 Mobile Search Insights Study,
conducted by ROI Research)

18. Psychological Factors
• 67% of consumers use smartphones to find store
locations.
• 59% to compare prices
• 51% to obtain product information
• 46% to check product availability
• 45% to read reviews
• 45% to shop online
• 41% to find and use coupons
• 40% to scan bar codes
• 35% to access social media (Source: Deloitte’s 2011
Annual Holiday Survey)

19. Psychological Factors
Different Brand Name same products

20. Thanks You