8. Why are there so
many @#$%! kinds
of notifications!?
283? I’m never going to
have time for this…
9. Whoa. I should really comment on
this, and maybe send my friends an
email to say congrats.
10. @#$%! Assholes are trying to ruin the
gender-balance progress we’ve been
making as an industry.
Whoa! Friends are having babies! I should
really drop them a line…
42. This is not a man, but rather, a machine intelligence,
simulating a human, sent to show us all what incredible
participation on a social network looks like.
43. My non-scalable activity is to answer almost every request I
get – to meet, to answer questions, to do an interview –
doing that for a decade has built some hard-to-replicate
goodwill connections.
46. Blog Post
Tweet
Useful Guide Interactive Tool
Guest Contribution
for aNotable
Publisher
Photo
MobileApp
Video Custom Illustration
Physical
Product
Successful,
scalable community
Easier Harder
53. If You Can Stand Out
Amidst this Crowd,
Amplification is Far
Easier toAchieve
Data from Stone Temple Consulting’s Dec. 2014 Twitter Engagement Study
54. Weirdly,Authentic &Amateur seems to
often outperform Polished & Professional
Via T-Shaped Web Marketer and Why SEOs Need to CareAbout Correlation
89. When You Hear This:
“Just because you implement
schema.org doesn’t necessarily
mean you should rank higher.”
Via Does Use of Schema.org Markup Create a Ranking Benefit
90. Think This:
“Schema might boost your
rankings, because CTR,
which is improved by
schema, can directly or
indirectly affects rankings.”
Via Does Use of Schema.org Markup Create a Ranking Benefit
93. Correlation tells us what features
& metrics sites/pages that rank
higher have that lower ranking
sites/pages don’t have..
More in this post: Why SEOs Need to CareAbout Correlation
94. I want to know what top
ranking sites are doing
differently than lower ranking
sites, even if it’s not a directly
causal input to Google’s
algorithm!
More in this post: Why SEOs Need to CareAbout Correlation
96. Via Microsoft Research’s Domain Bias in Web Search
Web SearchersAre Strongly Biased by Brands
Searchers clicked WebMD 25%+ more often, even
when it was given a less relevant snippet
97. Via Queries & Clicks Can Influence Google’s Results
Given that Queries & Clicks Can Influence Rankings…
A few hundred clicks
moved this result
from #7 to #1 in
under 3 hours.
100. Via SEER Interactive’s Post on OfflineAdvertising Influencing Organic Search
In the Future, BrandAdvertising May Be a Part of How SEO
CampaignsAre Done: