51. 1. Tolak Angin not have personal website,
if any people need more information
about Tolak Angin, the people must visit
www.sidomuncul.com.
2. Website’s page load time is fast
3. It has quite a user friendly appearance
– all informations placed neatly and very
straightforward. Readers won’t get lost in
looking for information they need.
4. Website’s appearance represent
company’s identity by colors displayed
5. Offers and product serve very
interactive and direct with costumer
53. This data represent the traffic from your website. As shown above, “Bounce
Rate” from your website is high. “Bounce Rate” would impact into your website
traffic as well
54. In last 3 months, most of visitor of your website came from “Search”. It is
consider as a good thing. However there is just a few people came to your
website from “Direct”.
66. This online trend graphic represent the numbers of search using
keywords above.
1.Obat Herbal 2.Obat Tradisional 3.Masuk Angin 4.Obat Masuk Angin
5.Tolak Angin
CATEGORY INSIGHT BROADER INSIGHT
87. Saat kita melakukan travelling,
kita tidak tahu cuaca seperti
apa yang akan di hadapi.
Mana dari gambar dibawah ini
yang akan kamu bawa dalam
perjalanan untuk menghindari
kamu dari cuaca yang tidak
menentu?
Orang pintar minum Tolak
Angin
www.sidomuncul.com
88.
89. Your Facebook account has already 24,381 likes and number of
engagement which shows from “Talking About This” is very low (45 TAT).
90. You already had 10,5k number of followers thats good and your twitter have great
content the content realated about herbal and health.
96. Your digital
OBJECTIVES
1. Providing the latest information updates via
digital assets and maximize the quality of the
contents
2. Promoting online service and benefits and
features by giving the comprehensive content
( Informative + Educative + Entertaining )
3. To build Tolak Angin brand as a herbal by
providing the best cold herbal solution.
4. Increasing the purchasing product of Tolak
Angin, and also build brand awerness.
5. To improve online present and the goal is to get
emosional feeling and than activate to digital
activation extend on grown activity
98. Kevin and Friend’s
23 Years Old
v SES A/B/C
v Fresh Graduate.
v Use internet as one of his news
sources.
v Social Media savvy.
v Active and Social .
v Urban people who lives in Big
City and have much activty.
99. Maria & Friend’s
25 Years Old
v SES A/B/C
v First Jobber
v Use internet as one of his news
sources.
v Social Media savvy.
v Love travelling
v Hard worker in urban, somtimes
have cold attack.
100. Putra & Jesicca
28- 35 Years Old
v SES A/B/C
v Married Man & Woman.
v Care about their Healthy.
v Check on the internet daily.
v Social Media savvy.
v Everyday have much activity
and this familiy always active for
any situation.
101. Roy & familys
12- 50 Years Old
v SES A/B/C
v Family.
v Care about their helthy .
v Check on the internet daily.
v Social Media savvy.
v Care about Healthy each other
and active to do anything.
103. TOLAK ANGIN PINTAR
Basically, everyone is smart. They are smart as well as
other. There is no tendency that pointing the people
are fool, but seems lack of experience or knowledge.
Definitely, smart person is someone who can figure out
almost any situation. It does not necessarily mean he or
she has the required knowledge but to be helpful
among others.
Smart unifies. Throughout smart itself, there will be no
boundaries between others. He or she who stands for
the smartness will influence others to be smart, even
smarter. Due to it, therefore, people will be cheering
each other to be smart and open-minded, just like a
parachute that will be works if it is open.
Smart is gift and it is gifted. So that, it needs more
efforts to associate them that they are smart on their
own way. Unconsciously, as times passing by, the rise of
technology has come to its peak as well. Such things
are the proper way to socialize the smart stuff and
smart people to be think smart as well.
PROPOSAL BACKGROUND
106. “Tolak Angin”
Social Media
Participants “Likes” and “Follow”
Landing Page “TUNJUKAN
PINTARMU”
Log in by Facebook
Uploading Story and Photo
Direct into
MECHANISM
Autopost
There will be a winner will
get a prize
114. TOLAK ANGIN SATU
People deserve smart
Social Media -CSR Campaign
Background:
As an archipelago country, Indonesia has rich natural resources along with its crowded population,
which is 240 million with the rate of population growth as much as 1.49 % per year. However, to
support Indonesia to be a smart country, besides needs more efforts, it needs to improvethe whole
population to be smart. Chronically, schools dropout rate has been improving each year. In fact, on
2011, the higher education development index is also equal with the higher elementary schools
dropout rate which is 527.850 children or 1.7% from 31.05 million student of elementary schools
yearly.
The further research has been done; it shows that the caused of dropout schools is destitution. It
shows other results that thosefactors aredivided into two: lack ofmoney and running out ofmoney.
It is really tragic. Therefore, to overcome such obstacles, seems that it needs a volunteering
movement on digital ecosystem to collect digital coin that could be transformed into money to
support themovement.
The presenceof this Corporate Social Responsibility’s campaign is matters to unify the clever person
to be united to build the better home of education, especially schools throughout Indonesia. Then it
would bethehomeofknowledgefor everyone. This campaign will besupported as well by Indonesia
Mengajar, Kelas Inspirasi,Ayo Peduliandother group volunteer.
Overview Mechanism:
Indonesia must beunited as one, as oneas our objectives that TOLAK ANGIN believes that ONEis the
human rights to be smart by the caring-people. So that, this social-campaign aims to reunite caring-
people who want to beinvolved along with the theme that convinces the smart things which is the
only way to reunite people to eliminate boundaries between each other. People just need to spare
their timeto tap theagreebutton on thelanding page. It represents that peopleagreeto lend a hand
by giving thedigital coins. Onedigital coins will beworth with 300 rupiah. Then, it will bedonated to
whom it may deserves. After it, as a proof of the agreement, people should share it on their social
media.
115. “Tolak Angin”
Social Media
Participants “Likes” and “Follow”
Landing Page “TOLAK ANGIN SATU” Log in by Facebook
Start donating with digital
coins
Direct into
MECHANISM
Autopost
It will be donated directly
118. MEKANISME
Like/Follow Social media of “Tolak Angin” Audience “Likes Quiz Posts”
Audience download the image file publicized by Tolak Angin in
Social Media. Then, reupload the image file, edited in with the
words they have filled.
Audience with most likes and with the most interesting story in
hand will get the prize.
Prize is a Phone Voucher of Rp. 50.000.
Image filled with words in the bubbles, immediately posted and
mentioned to Tolak Angin timeline.
120. What is Tolak Angin dan AKU?
Nowadays, people need to spent a little time in order to avoid stress due to
tight schedule of activity, both in office or home or anywhere that he/she
could spend more than 7 hours in one place. This little time actually called
‘spare time’. Spare time associated with quality time but in very short time.
So it could be our chance to create fun and smart activity for people who
needs to fill some entertain into his or her dailyroutine.
Sometimes, people get bored with their daily activity. So, why don’t we
suggest them to do a creative thing that could stimulate her or his idea about
writing and take a best picture regardingcurrent situation.
121. Overview and Mechanism
Overview:
Tolak Angin dan AKU is interactive microsite. The
idea behind the activity is to invite people to get
involved in our smart, fun and creative activity
during his or her spare time. Things they have to
do is take a photo which contains Tolak Angin,
and describing her or his situation with any view,
whether it’s in outdoor or indoor.
Mechanism:
The audience visit the microsite. First he or she
must click ‘Sign Up’ button which will
automatically Log In in his or her account and
likes Tolak Angin’s Facebook Fan Page or Twitter
official page. Second, the audience, upload the
image and brief story of the image. Third, the
need help to vote by sharing Tolak Angin dan
AKU in her or his social media. In the end, there
will be auto-post which posted automatically in
her or his social media account that appeared as
pop up in microsite.
122. MEKANISME
Like/Follow Social media of “Tolak Angin” Audience “Likes Quiz Posts”
Audience download the image file publicized by Tolak Angin in
Social Media. Then, reupload the image file, edited in with the
words they have filled.
Audience with most likes and with the most interesting story in
hand will get the prize.
Prize is a Phone Voucher of Rp. 50.000.
Image filled with words in the bubbles, immediately posted and
mentioned to Tolak Angin timeline.
130. Currently, Tolak Angin fanpage on Facebook has 24.380 likes and 10.500 followers on
Twitter. Creative Team in ThinkDigital intend to maximize activities in social media like
Facebook and Twitter of Tolak Angin with purpose of getting audience to interact on
higher level to also increase traffic, whether Engagements (Likes, Comments, Shares) and
Link Clicks.
Therefore, activities we propose hopefully will bring better image to Tolak Angin as a
brand and presenting to public audience as an activitie with informative, educative, and
entertainment values.
What is CeTar?
131. MechanismOverview
Tolak Angin will post CETAR mondays to saturdays, and winners
will be announced everytwodays.
Winner of the quiz will be decided by most likes, and the one
withmore interesting storywillhavean advantage.
CETAR will be shown on homepage of Tolak Angin to increase
participant.
Each winner will be contacted by officials every week to be
giventhe prize.
132. CETAR is a quiz consisting of a story plot, pretty much looks like a comic with empty speech bubbles which
fans must fill, by downloading and then editing in the words they want to fill in and finally upload it.
Meningkatkan interaksi antara Mie
Sedaap Cup dengan para Fans di
sosial media Facebook.
Tiap pemenang akan
mendapatkan:
1.Voucher Pulsa @50.000
Grand Prize Smartphone
Android
FanpageFacebook
CETAR (Cerita Pintar)
