1. KATHRYN CHOUINARD Phone: 604-345-5881
kathrynannchouinard@gmail.com
Analyst and Logistics Expert
Highly motivated and dynamic Logistics Professional. Proven problem solver and team player with excellent communication
and leadership qualities. Results oriented while focusing on company profitability and customer needs. Proficient in decision-
making that requires strategic thinking, data analysis and coordination with multiple department and project managers.
Critical Skills and Competencies
• Experienced in Logistical planning
• Solid internal and external communications skills
• Proven leadership and supervisory skills
• Analytical thinker/planner
• Results oriented to achieve efficiencies while
reducing costs
• Experienced in capacity planning and analysis
• Adept at identifying and resolving client issues
• Comprehensive knowledge of logistical procedures
and processes
• Excellent stress management skills
• In-depth understanding of supply chain issues
• Proficient in development and streamlining of syste
ms and processes
• Skilled public speaker and presenter
• Proven contract negotiator
Professional Experience
DAMCO DISTRIBUTION CANADA INC (FORMERLY KNOWN AS HUDD AND MAERSK DISTRIBUTION)
MANAGER, PLANNING WEST COAST CANADA (2013 – 2016)
• Developed a planning template that helped facilitate a 20% increase in production (100 to 120) containers daily.
• Monitored the level of service vs. volume vs. cost/efficiency vs. capacity of the movement and storage of goods.
• Used detailed metrics/production assessments (by container content/customer requirements) to determine and
communicate specific shift by shift production/labour plan for West Coast operations.
• Allocated and managed staff resources according to changing needs (by shift, day, week, month, and long term
forecast) resulting in a 9% decrease in the overall labour costs.
• Negotiated with customers, dray services, steamship lines and Inland Carriers for best rates and services.
• Chair of the Health and Safety Committee.
SENIOR ANALYST OPERATIONS PLANNING (2011 – 2013)
• Managed and controlled the work plan based on LOS, labour and profitability.
• Planned, organized and controlled an economical, safe, and effective use of production capacity, resources,
equipment and people.
• Chair of the Health and Safety Committee.
TRANSPORTATION AND LOGISTICS ANALYST (2008 – 2011)
• Developed, documented and implemented processes to capture all Transportation related business.
• Collected and analyzed data to effectively plan and meet outbound equipment requirements for each facility based
on customer work plan and available yard space.
• Analyzed transportation expenditures/implemented cost control measures resulting in a 10% cost-saving initiative.
• Monitored KPIs for carrier compliance and service levels.
• Developed and maintained day-to-day carrier relationships including contract and rate negotiations.
• Liaised between rail carrier and IT to implement EDI updates to automate day to day processes and minimize data
entry.
FLOW SPECIALIST (2006 – 2007)
• SuperUser for Web EC/FT (Maersk internal Computer System).
• Managed the flow of containers for two facilities and three storage yards (Approximately 800 containers a week).
• Planned all inbound equipment based on freight type and priority while ensuring that we met our customers’ LOS
(Level of Service) and avoided port demurrage.
CROSS DOCK ADMIN SUPERVISOR (2005 – 2006)
• Managed the coordination of 81 warehouse doors, the receiving of freight from overseas, transloading the freight
onto trailers, scanning the associated freight onto outbound trailers and then dispatching the trailers to ensure that
the freight leaves our facility in a timely fashion.
• Developed reports to ensure that LOS was met on a daily basis.
• Developed and wrote policies and job descriptions for all positions that I supervised.
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2. KATHRYN CHOUINARD Phone: 604-345-5881
kathrynannchouinard@gmail.com
• Established and ran a temporary satellite location in Toronto during the summer of 2005 due to the Container
Truckers strike.
A&W FOOD SERVICES OF CANADA INC
MARKETING COORDINATOR (2000 – 2002)
Played a pivotal role in the launch of Chubby Chicken. Managed the national coupon, promotional and marketing inventory,
"The Great A&W Root Bear", and roof top inflatable programs. The "Go-to" person for research and statistical analysis.
• Created an extensive analysis on Chubby Chicken sales in the test markets, this testing resulted in serving bone-in
chicken in Free-Standing restaurants only. Tested, analyzed, and forecast new product needed for the soft launch
and then the scale up with additional media.
• Increased sales by 3% with the national coupon program (responsibilities included working with the agency
regarding creative design, decision of coupon offers, coordinating printing and coupon/offer redemption analysis).
• Developed and managed effective local sales building tools for restaurant promotions in addition to the national plan
(Promotional and Marketing inventory). Edited local marketing efforts to ensured proper use of trademarks.
• Organized and planned successful "Grand Opening" celebrations in collaboration with media agency and restaurant
owner/operator.
• Designed effective Duratran menu layouts for varying restaurant size and offerings.
• Completed numerous monthly statistical reports and analysis for strategic planning.
• Key contact and liaison with CREST/NPD Foodservice Information Group.
• Developed and managed efficient coupon/promotion analysis templates to demonstrate impact on sales.
MEGA GROUP
MERCHANDISING ASSISTANT (1999 – 2000)
Mega Group is a bulk buying and bulk advertising group with approximately 350 member stores across Canada.
• Supported the merchandising and marketing efforts through written and verbal communication with vendors and
members.
• Designed and prepared spreadsheets detailing information on group buys.
• Completed statistical reports regarding furniture sales in Canada for executive decisions.
PROFILE MAGAZINE
MARKETING CREATIVE DIRECTOR (1998 – 1999)
Played an intricate role in the launch of the new local monthly magazine. The magazine ‘Profiles’ local businesses in the form
of both ads and editorials (advertorial).
• Obtained and maintained relationships with advertisers to promote sales.
• Met with potential clients to discuss products and services as well as advertising needs and goals.
• Contacted potential clients through emails and cold calls to offer advertising services.
• Created ad concepts and coordinated photo-shoots.
• Helped lay out the magazine for maximum advantage to advertisers and consumers.
Education and Professional Development
Bachelor of Commerce, Entrepreneurial Management - Royal Roads University (1998)
Diploma, Marketing Management - Kwantlen University College (1997)
President of Kwantlen Student Association (1996-1997)
Awards
• “Communication Excellence” Top communication award at Maersk Distribution
• "Bear Salute" Top award at A&W Food Services for work on the Chubby Chicken launch.
• "Top Sales" Award twice while at Vector Marketing (Part time position while at Kwantlen University College)
• "Best Use of Accounting Data" team award at the BC Business Competition.
• "Kwantlen University College Faculty Association l’ecole Polytechnique Memorial Scholarship" (Female with high
academics in a traditionally male field of study).
• “Kwantlen University College Student Association Participation Scholarship” (High academics combined with student
participation).
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