SlideShare a Scribd company logo
1 of 17
1
to
2013
IntroductionIntroduction
• Founded by Pierre Omidyar in 1995
• His wife needed a better way to lookup and trade
collectibles.
• So he decided to put his computer science skills to
use, never thought it would lead to a multi-billion
dollar E-Commerce company.
• Auction-based online sales of products.
• Providing an Internet site where person-to-person
trading could take place.
• Buyers and sellers rushed to the site, and by 1997 2
HistoryHistory
3
Date Event Stock ($)
1995 Founded by Pierre Omidyar
1997 Menl Park, Calif (VC) 22% stock acquisition
1998 CEO Meg Whitman (July); IPO 1.871
1999 Alliance with AOL 25.016
2000-2006 Global expansion to over 2 dozen countries 12.708
Feb 2002 Withdrew from Japanese market & Hong Kong
(where Yahoo! Auctions/Shopping had head start)
20.833
Jul 2002 Acquired PayPal 15.13
2005 Acquired Skype 49.500
LogoLogo
4
Products & ServicesProducts & Services
5
• Collectibles
• Antiques
• Art
• Coins
• Toys & Dolls
• Memorabilia
• Motor Vehicles
• Cars
• Boats
• Parts
• Electronics
• Cameras
• Cell phones & PDAs
• Computers
• Entertainment
• Movies, Music & Games
• DVD
• CD
• VHS
•Event Tickets
• Books
• Clothing
• Jewelry
• Shoes
• Accessories
• Home Improvement
• Décor
• Crafts
• Gardening
Success MantraSuccess Mantra
• “The key to eBay’s success is trust. Trust
between the buyers and sellers who make up
the eBay community. And trust between users
and eBay, the company”
6
Reasons to Buy OnlineReasons to Buy Online
Bargains
Selection
Worldwide customer base
Easy Payment options
7
How to Buy on eBayHow to Buy on eBay
Register
Find the item you want
Bid or “Buy it Now”
Pay for the item
8
Getting Started: RegistrationGetting Started: Registration
Enter personal information
Name, address, phone
Birth date (you must be 18+)
Create ID & password
Agree to terms
Confirm email
9
ProcessesProcesses
Browse by category
Search by key word
Power Search using filters
Save favorite searches
Email results: Let eBay search for you
Save items of interest to “My eBay”
10
Viewing Search ResultsViewing Search Results
11
Buying Options
12
Bid Buy it now
Paying for the ItemPaying for the Item
PayPal/PaisaPay
Part of eBay
Online Payment service
Easiest & safest way to pay on eBay
Credit Card or Net Banking
Anyone with an email account can send or receive
PayPal payments
No fee to send money (Buyers)
Small fee to receive money (Sellers)
13
TraditionalTraditional vsvs E-commerceE-commerce
14
SONY
Supplier Distributor Retailer Customer
Supplier Customer
TransactionsTransactions
15
Supplier Ebay
(PaisaPay)
Customer
Sell Product
Return Product
$$$ $$$
16
17

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Ebay

  • 2. IntroductionIntroduction • Founded by Pierre Omidyar in 1995 • His wife needed a better way to lookup and trade collectibles. • So he decided to put his computer science skills to use, never thought it would lead to a multi-billion dollar E-Commerce company. • Auction-based online sales of products. • Providing an Internet site where person-to-person trading could take place. • Buyers and sellers rushed to the site, and by 1997 2
  • 3. HistoryHistory 3 Date Event Stock ($) 1995 Founded by Pierre Omidyar 1997 Menl Park, Calif (VC) 22% stock acquisition 1998 CEO Meg Whitman (July); IPO 1.871 1999 Alliance with AOL 25.016 2000-2006 Global expansion to over 2 dozen countries 12.708 Feb 2002 Withdrew from Japanese market & Hong Kong (where Yahoo! Auctions/Shopping had head start) 20.833 Jul 2002 Acquired PayPal 15.13 2005 Acquired Skype 49.500
  • 5. Products & ServicesProducts & Services 5 • Collectibles • Antiques • Art • Coins • Toys & Dolls • Memorabilia • Motor Vehicles • Cars • Boats • Parts • Electronics • Cameras • Cell phones & PDAs • Computers • Entertainment • Movies, Music & Games • DVD • CD • VHS •Event Tickets • Books • Clothing • Jewelry • Shoes • Accessories • Home Improvement • Décor • Crafts • Gardening
  • 6. Success MantraSuccess Mantra • “The key to eBay’s success is trust. Trust between the buyers and sellers who make up the eBay community. And trust between users and eBay, the company” 6
  • 7. Reasons to Buy OnlineReasons to Buy Online Bargains Selection Worldwide customer base Easy Payment options 7
  • 8. How to Buy on eBayHow to Buy on eBay Register Find the item you want Bid or “Buy it Now” Pay for the item 8
  • 9. Getting Started: RegistrationGetting Started: Registration Enter personal information Name, address, phone Birth date (you must be 18+) Create ID & password Agree to terms Confirm email 9
  • 10. ProcessesProcesses Browse by category Search by key word Power Search using filters Save favorite searches Email results: Let eBay search for you Save items of interest to “My eBay” 10
  • 11. Viewing Search ResultsViewing Search Results 11
  • 13. Paying for the ItemPaying for the Item PayPal/PaisaPay Part of eBay Online Payment service Easiest & safest way to pay on eBay Credit Card or Net Banking Anyone with an email account can send or receive PayPal payments No fee to send money (Buyers) Small fee to receive money (Sellers) 13
  • 14. TraditionalTraditional vsvs E-commerceE-commerce 14 SONY Supplier Distributor Retailer Customer Supplier Customer
  • 16. 16
  • 17. 17