The idea of community is to bring people with diverse characteristics who are linked by social ties, share common perspectives together on a common platform and engage them in collective actions. Modern technology based businesses have realized the potential of communities for profitability and sustainability. This session covers perspectives on how successful communities can be built for business advantage.

1. Building SuccessfulCommunities
Supported by

2. DEFINING COMMUNITY
A group of people living in the same place or having a particular characteristic in common.
A group of interdependent plants or animals growing or living together in natural conditions or
occupying a specified habitat.
The condition of sharing or having certain attitudes and interests in common.
A body of nations or states unified by common interests.
The people of a district or country considered collectively, especially in the context of social values and
responsibilities.
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3. Communityisheretostay!

4. “Community cannot for long feed on itself; it can only flourish with the coming of others
from beyond, their unknown and undiscovered brothers.” — Howard Thurman

5. Cost Reductions
Increasing requests from organizational departments
Creating multifaceted value
Help increase communication, productivity, retention
Community
Impact
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6. ESSENTIAL INGREDIENTS
People
Objective
Participation
Who is your audience?
What are their values?
What are their goals and motivations?
Does your mission align with community objectives?
What problems does your community solve for members?
What opportunities does the community create?
What kind of participation is most meaningful for your members?
How should your member’s first experience with community be?
What habit making experiences will lead to recurring participation?
What barriers are preventing member participation?
How will your members be rewarded?
Performance
What are the success metrics for member experience?
Where does the data your need live and is it accessible ?
What are their goals and motivations?
How often do you take feedback?
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7. Community
Engagement Cycle
Identity
Trust
Participation
Reward
Social Categorization » Social Identity » Social Comparison
Community & Specific Members
Trigger » Action » Experience
Market Norms & Social Norms
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8. Passive Active PowerInitiation
Commitment Level
Identity
Trust
Participation
Reward
Engagement Level
Member identifies as
someone interested in
CLOwork
Member starts
consuming content of
CLOwork community
Member knows
someone who refers
CLOwork community
Member starts
following content and
trusting CLOwork
Member joins
community
Member actively views
content and likes it
Member gets an invite
to CLOwork
community
Member enjoys being
part and learning from
community
Member starts to
identify as CLO’er
Member becomes an
active organizer
Member gains
reputation and
develops trust in value
Member works to
improve community
reputation
Member starts
attending events and
workshops
Member hosts events
and creates new
experiences
Members feels a strong
sense of belonging to
CLOwork
Member becomes a
leader in CLOwork
community
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9. Support
Product
Ideation/Validation
Acquisition and
Advocacy
Content and
Programming
External
Engagement
Internal
Engagement
COMMUNITY’S BUSINESS VALUE
Community is becoming an increasing driver of business value and revenue, especially for startups
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10. Operational
Efficiency
Cost Reductions
Time & Efficiency
Performance
Document management
Locating experts
Reduced duplication of effort
Reduced time spent communicating internally
Reduced staff training costs
Reduced staff turnover
Shared best practices
Coordination
Specialization
COMMUNITY IMPROVES BUSINESS PERFORMANCE
Increasing top line revenues through non-conventional methods and collaborations
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11. When an organization can perform an activity cheaper through the community than existing methods, its bottom-line costs reduce
Reduced Marketing
Costs
Customer Service Costs
Reduced cost in customer service
attributable to the community
First contact resolution
Average handling time
Customer Acquisition Costs
(CAC)
Reduced costs of acquiring a customer
Web traffic
Lead generation
Research Costs
The equivalent cost of gaining similar
insights from elsewhere
Focus groups & Surveys
Idea generation & Validation
Alerts of potential problems,
updates
Bug identification
Reduced Recruitment
Costs
Recruitment Costs
Reduced cost in hiring and training a
new staff member
Cost per applicant (CPA)
Cost per qualified applicant
(CPQA)
Time-to-full productivity
COMMUNITY REDUCES COSTS
Reducing bottom line costs using cheaper, community based methods
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12. Return on Investment (ROI) is a performance measure used to evaluate efficiency of an investment.
COMMMUNITY ROI
Assign KPIs in the beginning itself
Measure how much your community is costing and saving
Align Member and Customer Data
Record Revenue Generation
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13. Technology Costs Talent Acquisition Process Costs Overheads
COMMUNITY DEMANDS
Licensing
Design
Hosting
Maintenance
Community Hires
IT, Legal & Content
3rd Party Consultants
Training
Events
Member Acquisition
Outreach
Incentives
Resources
Maintenance
Insurance
Logistics
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To get the most out of your community, it needs investment

14. www.clowork.in
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Rated one of India’s best coworking
spaces by Entrepreneur Magazine

15. “We wanted to validate the products with consumers without any push. I believe we are still in the
process of discovery. Now, that we are scaling up quickly, we will need a different level of outreach”
- Ankur Jain, Founder

16. Outreach Programs

17. Merchandizing

19. Community Referrals

20. Dashboards & Discussion Forums

21. BARRIERS TO COMMUNITY SUCCESS
Too many competing priorities
Lack of Resources/ Capacity
Lack of understanding of value
Community is non-traditional
Unclear purpose of community
Budget Constraints
Lack of Awareness
Lack of Buy-In
Other Factors
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22. ROI Projections Budget Constraints Key Performance
Indicators
Community Roadmap
Shared Purpose Strategic
Organizational
Objective
Business Problem
Statement
THE MISSING ELEMENTS
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The right community always reaps deferred and long lasting benefits

23. All Rights Reserved. 2018.
People. Vibe. Community. That’s the kind of culture we are talking about here.
Work hard. Play harder.

24. All Rights Reserved. 2018.
Provide uber cool
infrastructure for the
progressive workforce
Access to cutting edge
platforms and business
services
Build a vibrant & thriving
community for networking
& collaboration
Connect growing
companies to investors
Enable knowledge
sharing and establish
intra-business
Foster the spirit of
individuality and
entrepreneurship
Create an inspiring
atmosphere for people
to excel
Leverage skill sets and
partnerships

25. WHAT’S NEXT FOR COMMUNITIES?
The investment
required to realize
community potential The courage to adopt
collaborative mindsets
A dramatic shift in understanding communities and their ROI for business is essential
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26. Union of People + Ideas
hello@clowork.in