4. STAGES IN THE FUNDING CYCLE
STEPS TO AN IPO!
Pre-Seed (<100k)
• Bootstrap
• Family & Friends
• Accelerators
• Incubators
• 5% to 10%
Seed (100k to 1 Mil)
• Angels
• Accelerators
• Incubators
• 10% to 15%
Series A & B (1 to 5 Mil)
• Venture Capital
• Angel Groups
• Corporate Funds
• 20% to 30%
Series C+ (5 Mil & above)
• Venture Capital
• Growth Funds
• 20% to 30% or more
IPO
• Shareholders
• Public Company
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5. Funding is required for everything.
Everything is required for funding.
ONE JOB
Funding isn’t a one-off thing.
It is an ongoing process.
MANY RESPONSIBILITIES
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10. MACKENNA'S GOLD
THE EVER ALLUSIVE INVESTOR
What actually works?
Traction? Pitch Competitions? Cold E-mails?
Networking? Referrals?
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11. LEVERAGE YOUR NETWORKCREATE A QUICK PITCH
BE PREPARED FOR A 'NO'TAKE TIME TO LEARN
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KNOW APPROPRIATE INVESTORS KEEP A STATUS FILE
12. Who is the Right
Investor?
Can you get along easily?
What's her ability to fund?
Can he do future rounds?
Does she have a diverse portfolio?
Can he be a lead investor?
Is she influential?
Will he fit into your culture?
What's her control and intent?
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13. Entrepreneur Middle Guy Investor
High Concept Pitch Elevator Pitch
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