This session aims to cover the unique ways of marketing for startups and how to get the best ROI out of channels. Establishing a contemporary methodology, 'Marketing for Startups' is a guide for budding startup founders.

1. Presented by
Raghuveer Kovuru

2. All Rights Reserved.2019.
BUILD IT AND
THEY WILL
COME.

3. CHOOSING THE RIGHT MARKET
DEMOGRAPHIC WEALTH COMPETITION PROPOSITION
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4. 57%
of startup marketing
managers are not basing their
marketing budgets on any ROI
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5. DEFINE SUCCESS
IDENTIFY A METRIC
TIE IT TO REAL GROWTH
AVOID VANITY METRICS
STAY CONSISTENT
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6. IF YOU CAN'T MESURE IT,
YOU CAN'T MANAGE IT.
FOOD FOR THOUGHT
PETER DRUCKER
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7. CONVERSION
RATE & ITS
OPTIMISATION
SET CORE METRICS
ASSIGN VALUES
ESTIMATE CONVERSIONS RATE
UNDERSTAND VISITOR CONVERSION
IDENTIFY CUSTOMER OBJECTIONS
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8. EMBEDDING
VIRALITY
BUILD IT INTO THE PRODUCT
A PRODUCT WORTH RECOMMENDING
ALIGN HACK WITH RIGHT CHANNELS
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9. DIFFUSION OF INNOVATION
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10. INSTALL
FEEDBACK
LOOP
WHAT NEEDS IMPROVEMENT?
AGILE SYSTEM IN PLACE
MINIMIZE TOTAL LOOP TIME
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11. TEST AND ITERATE
BRAINSTORM NEW IDEAS
SET UP ANALYTICAL TOOLS
MEASURE AGAINST BENCHMARKS
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12. FACEBOOK
GETSOCIAL
WITHUS
TWITTER
INSTAGRAM

13. 77%
of consumers research before
engaging with a brand
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14. CONTENT MARKETING
THE MOST EFFECTIVE CHANNEL
Keyword Based Blogs Planning well in advance Maintaining Idea Lists
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15. FORM OF CAPTURE
E-MAIL SUBMITS
NEWSLETTER SUBSCRIPTIONS
BLOG SUBSCRIPTIONS
AUTORESPONDERS
IDENTIFY RECURRING EVENTS
MARK HOLIDAYS AND VACATIONS
DATE BASED RULE SYSTEM
MANAGE LISTS
DEMOGRAPHIC BASED
LOCATION BASED
OBJECTIVE BASED
PERSONALIZE
MAKE EVERY E-MAIL PERSONAL
SUBJECT LINE AND SALUTATION
NAME BASED RULE SYSTEM
E-MAIL MARKETING
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THE MOST RELEVANT CHANNEL

16. LIFE TIME VALUE>CUSTOMER ACQUISTION COST
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17. Highest Potential
Possibilities
Long Shots
BULLS EYE FRAMEWORK
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18. GUERRILLA
STRATEGIES
REFERRAL PROGRAMS
MOVE PRODUCT TO CHALLENGE
EXCLUSIVE BETA INVITES
TRADE SHOWS
GIVEAWAY STICKERS
COMMUNITY INTERACTION
BE YOUR BIGGEST USER
CONVERT COMPETITION USERS
CONNECT WITH ANOTHER BRAND
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19. USEFUL TOOLS
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20. ANY QUESTIONS?
YOU WERE A GREAT AUDIENCE!
RAGHUVEER KOVURU
FOUNDER @ CLOWORK
raghuveer@clowork.in