Finance is the pulse of any business. Entrepreneurs head out to pursue their passion but to survive in the long run, innovation, ground breaking products and stellar sales might not be enough. In order to sustain, thrive and grow, founders need to get a hang of their financials, cash flows and budgeting. An extremely crucial business function that cannot be overlooked is 'Accounting'. An attempt to record, process and comprehend your business position in time through the medium of numbers, accounting needs to be understood by every startup founder on a managerial level. This deck will help you understand the basic principles of accounting and the three important financial statements, i.e. Profit & Loss Account, Balance Sheet and Cash flow Statement.

1. By: Raghuveer Kovuru, B.Com, MBA, CWA, PG(ADR)
Startup Consultant. Founder. Entrepreneur
STARTUP ACCOUNTING

2. What is Accounting?
The art of analysing, recording, summarizing, reporting,
reviewing, and interpreting financial information
necessary in making financial decisions.

3. Why do we need
Accounting?
 Understand financial health of business
 Report accurately to stakeholders
 Save money in the long term
 Secure additional funding in the future
 Achieve long term goals

4. “For every action, there is an equal and opposite reaction”
- Newton’s Third Law
Double Entry Accounting System

5. NOW ‘OR’ LATER?
CASH ‘OR’ ACCRUAL?
Time Travel in Accounts

6. KEY TERMS
Income
Expenses
Assets
Liabilities
Equity
Cashflow

7. or
Alphabets & Accounting!

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9. FINANCIAL REPORTS
Trading
Statement
Profit & Loss
Statement
Balance
Sheet
Cash Flow
Statement

10. TRADING ACCOUNT

11. PROFIT & LOSS STATEMENT

12. BALANCE SHEET

13. CASH FLOW STATEMENT

14. A Final Exercice

15. Thanksalotforyour
attention!
Reach me on raghuveer@clowork.in