hospitality industry with example of oberoi hotels and resort

1. HOSPITALITY
INDUSTRY
EFFORTS BY:- RAGHAV,PRIYAM,MADHAV,SNEHIL

2. HOSPITALITY
 Hospitality is derived from a Latin word
hospitalitem, which means ‘friendliness to guests’
 The hospitality industry is a broad category of
fields within service industry that
includes lodging, event planning, theme
parks, transportation, cruise line, and additional
fields within the tourism industry
 Largest industry in term of revenue generation and
foreign exchange earnings

3. HOSPITALITY INDUSTRY IN INDIA
 The Indian tourism and hospitality industry has
emerged as one of the key drivers of growth among
the services sector in India.
 The tourism and hospitality sector is among the top
10 sectors in India to attract the highest Foreign
Direct Investment (FDI).
 During the period April 2000-June 2017, the hotel
and tourism sector attracted around US$ 10.48
billion of FDI

4. Contd…
 Foreign tourist arrivals (FTAs) in India increased 18
per cent year-on-year to reach 723,000 in September
2017.
 India's Foreign Exchange Earnings (FEEs) increased
16.1 per cent year-on-year to US$ 2.176 billion in
August 2017.

5. INTRODUCTION OF THE OBEROI GROUP
 The Oberoi Group, founded in 1934, operates 31
hotels, Nile Cruisers and a Motor Vessel in the
backwaters of Kerala. The Group has presence in six
countries under the luxury Oberoi and five-star
'Trident' brand. The Group is also engaged in flight
catering, airport restaurants, travel and tour services,
car rentals, project management and corporate air
charters.

6. Founder
 Rai Bahadur Mohan Singh Oberoi was born on 15th
August, 1898 in erstwhile undivided Punjab, which is
in Pakistan.
 He found a job at a monthly salary of INR 50, as the
front desk clerk at the Cecil Hotel.

7. WHO IS HE?

8. CEO & CHAIRMAN
 Mr. P.R.S. Oberoi is the Executive Chairman of EIH
Limited, the flagship company of The Oberoi Group.
 He is also the Chairman of Oberoi Hotels Private
Limited, the major shareholder of EIH Limited.
 Popularly known as "Biki", Mr. Oberoi is the son of
late Rai Bahadur Mohan Singh Oberoi, the founder
of The Oberoi Group.

9. VISION
 We see an organization which aims at leadership in
the hospitality industry by understanding its guests;
and designing and delivering products and services
which enable it to exceed their expectations. We will
always demonstrate care for our customers through
anticipation of their needs, attention to detail,
distinctive excellence, warmth and concern.

10. MISSION
 Our Guests
We are committed to meeting and exceeding the
expectations of our guests through our unremitting
dedication to every aspect of service.
 Our People
We are committed to the growth, development and
welfare of our people upon whom we rely to make
this happen.

11. 4P’s Analysis of Oberoi Group
PRODUCT
 Oberoi is a major player in the hotel industry and
emphasizes on upscale accommodation and
impeccable services. Its chain of hotels includes
distinctive and unique Victorian architecture along
with local and ethnic culture.
 Oberoi Hotels are at par with international standards
if one compares infrastructure, cuisine, services and
facilities.

12. Contd…
PLACE
Oberoi Group started its operations from India but
with time spread its presence to several other
countries in the international arena. It has its
headquarters base at New Delhi in India. Its hotels
in India are located at strategic and convenient
places in major cities like Agra, Jaipur, Udaipur,
Shimla, Chandigarh, New Delhi, Mumbai, Kolkata,
Kerala, Gurgaon and Bangalore.

13. Contd…
PRICE
Oberoi Hotels has adopted a premium
pricing strategy that is also value-based. It has
several types of accommodations and each one is
priced depending upon the services and facilities
included along with it.

14. Contd…
PROMOTION
Oberoi Hotels have adopted several promotional
policies to create positive brand awareness. It has
launched campaigns for better visibility via
magazines, tour and travel operators and social
media platforms including Facebook, Twitter,
Instagram, YouTube and its own website.

15. SWOT ANALYSIS

16. COMPETITORS
 ITC GROUP OF HOTELS
 THE LEELA
 TAJ HOTEL
 CARLSON HOTEL GROUP
 HYATT RESORTS

17. DISTRIBUTION CHANNEL
 Online travel agencies
 Travel Agents and Agencies.
 Hotel Websites

18. CUSTOMER SEGMENTATION

19. MARKETING STRATEGIES
 SPECIAL OFFERS:-
Weekend Escapes, Himalayan Vacations, Villa offer
and other seasonal offers.
 PLAN AN EVENT
 GIFT CARDS
 NICHE MARKETING
 DIRECT MARKETING

20. RECENT ACTIVITIES
 Oberoi Sukhvilas in Chandigarh, in 2017.
 Renovation of The Oberoi, Delhi expected to reopen
in January,2018.
 Luxury Nile Cruiser in Egypt back in 2016.
 One of its upcoming international venture will be in
Morocco next year.

21. CORPORATE SOCIAL RESPONSIBILITY
 On 19th November 2014, The Oberoi Group commenced
a partnership with SOS Children's Villages with the
objective of supporting the education and well being of
under-privileged children, a primary principle of the
Company's CSR policy.
 The Oberoi Group with SOS Children’s Villages provides
for the upbringing and education to 210 parentless,
homeless or abandoned children living in SOS Children’s
Villages in Mumbai, Delhi, Bengaluru, Bhubaneswar,
Chennai, Cochin, Jaipur and Kolkata

22. Contd…
 A highlight of the partnership between The Oberoi
Group and SOS Children’s Village is the enthusiastic
participation and involvement of the Company’s
employees. Team members from hotels and business
units of The Oberoi Group are actively engaged with
the children of SOS Children’s Villages and help
drive a number of initiatives around learning, fun
and games.