1. 10 STEP Marketing Plan for Israel’s LPG Israel’s LPG October 2010 Product Photo here

2. 10 STEP Marketing Plan for ISRAEL’S LPG Israel Bombasi October 2010 Product Photo here

7. Positioning to the Primary Target Market Part 1: Steps 1 to 5

11. I want to be loved I am complete when I have lifetime romantic partner

17. Israel’s LPG niche: low priced product for households Shellane,Caltex,Gasul Total Israel’s LPG M-gas Asenso TSP-Estrellita Price vs. Age Matrix Price/ Age Matrix 13-24 yrs 25-49 yrs 50yrs up High price Low Price

18. Israel’s LPG unique positioning is shown in this competitive map Many competitors in prevent tooth decay and saves money positioning. Positioning vs. Brand Matrix

19. Israel’s LPG unique positioning is shown in this competitive map Positioning vs. Brand Matrix Many competitors just deliver the product and does not extend value added service. Exact Weight M Gas Estrellita Gasul Shellane Safety standards Branded 24/7 availability

23. 5a. Based on competitor data, lpg market is P290billion SOURCE: http://www.manilatimes.net/national/2006/oct/25/yehey/business/20061025bus6.html

29. The Marketing Mix Strategy Part 2: Steps 6 to 10

31. 6a.LPG category is dominated by 4 major brands Product shot 1 of direct competitors Product shot 2 of indirect competitors How product looks in supermarket shelves

34. 7. Price Shell Caltex Gasul Total M gas Strelita Senso 2 kg 162 160 158 156 138 151 150.5 11 kg 600 610 605 600 580 615 605 22kg 1,300 1,350 1,325 1,250 1,095 1,175 1,170 50 kg 2,635 2,600 2,655 2,605 2,500 2,580 2,590

44. SUMMARY The 20 year marketing plan gives us a direction and guide each step to take to see where our business is going the way we want it to be.To adopt and develop marketing strategies and plan. To identify opportunities and gain milleage over competition. To satisfy the needs, wants and expectation of the customer. To satisfy the 3c’s which would result in profit.

49. YOUR ASSIGNMENT AS A MARKETING STUDENT