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Godrej Summer Training

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Godrej Summer Training

  1. 1. Summer Training Project<br />Godrej & Boyce Manufacturing Co. Ltd<br />Presented By:<br />Abhineet Das<br />MBA 2(A)<br />94972238133<br />Presented To:<br />PCTE,Ludhiana<br />
  2. 2. Godrej Group Profile<br />Started in 1897<br />18000 Employees<br />21 Branches<br />4 Overseas Branches<br />13 International Operators<br />16 Industries<br />
  3. 3. Home Appliances<br />
  4. 4. The Range<br />1 in 3 Refrigerators working in India is a Godrej Refrigerator<br />Air Conditioners • Microwave OvensRefrigerators • Washing Machines<br />
  5. 5. Godrej Appliance <br />Milestones <br />
  6. 6. 1958<br />1987<br />Milestones – Legacy of many Firsts <br />1st Indian Company to manufacture Refrigerators.<br />Pioneered PUF (Polyurethane Foam) Technology in India.<br />
  7. 7. 1994<br />1996<br />Milestones – Legacy of many Firsts <br />First company to sell 10 millionappliances<br /><ul><li>Launches Washing Machines by commissioning a new manufacturing set-up at Shirwal
  8. 8. State-of-art Manufacturing Plant starts operation at Mohali</li></li></ul><li>1997<br />2000<br />Milestones – Legacy of many Firsts <br /><ul><li>Launches Air Conditioners
  9. 9. Obtains ISO 14001 certification</li></ul>First Durable Company in India to launch Branded Customer Service - SMARTCARE<br />
  10. 10. 2001<br />2002<br />2004<br />Milestones – Legacy of many Firsts <br />Launches Pentacool Refrigerators with Revolutionary Five Side Cooling.<br />1st and only Company in India to make its Entire Refrigerator Range Green (100% CFC, HCFC & HFC free).<br /><ul><li>Godrej Refrigerator awarded the Super Brand Status.
  11. 11. Declared No. 1 in Businessworld Consumer Delight Survey.</li></li></ul><li>2006<br />2009<br />2009<br />Milestones – Legacy of many Firsts <br />Launch of premium Eon range<br />Voted Readers’ Digest Most Trusted Brand for the 4th consecutive time<br /><ul><li>Godrej Refrigerator awarded the Super Brand Status for the second time. </li></li></ul><li>Godrej Appliance – Today <br />
  12. 12. New Technology introductions <br />Microsteam Technology<br />Convection Control Technology<br />5 Star refrigerator & AC<br />range<br />
  13. 13.
  14. 14. Values<br />
  15. 15. Swot Analysis<br />
  16. 16. Title<br />A Study on the most sale-able brand in Home appliances - A dealer’s perspective<br />
  17. 17. Objectives of the study<br /> 1.To study the most preferred brand in home appliance industry.<br /> 2.To study the factors affecting the brand and product preference in home appliance industry.<br />
  18. 18. Research Methodology<br /><ul><li>Research Design: Descriptive
  19. 19. Data Collection Method: Schedules
  20. 20. Universe: All the home appliance dealers in the world.
  21. 21. Population : All the home appliance dealer in India.
  22. 22. Sampling Unit: Home appliance dealers in Chandigarh, Mohali, Panchkula and Patiala.
  23. 23. Sample Size: 30
  24. 24. Sampling Technique: Convenience Sampling</li></li></ul><li>Data analysis and Interpretation  <br />
  25. 25. 4.1Number Of Dealers Of Various Brands <br />
  26. 26. 4.2 Availability of Products<br />
  27. 27. 4.3 Factors considered by Dealers while selecting a brand<br />
  28. 28. 4.4 Maximum Product Display<br />4.4.1 Refrigerator<br />
  29. 29. 4.4.2. Washing Machine<br />
  30. 30. 4.4.3. Air Conditioner<br />
  31. 31. 4.4.4. Microwave<br />
  32. 32. 4.5 Most Sale-able brand<br />4.5.1 . Refrigerator<br />
  33. 33. 4.5.2. Washing Machine<br />
  34. 34. 4.5.3. Air Conditioner<br />
  35. 35. 4.5.4 . Microwave<br />
  36. 36. 4.6 Effect of Exclusive brand shops<br />
  37. 37. 4.7 Ranking on the basis of Customer Preference <br />4.7.1 . Washing Machine<br />
  38. 38. 4.7.2. Refrigerator<br />
  39. 39. 4.7.3 . Air Conditioner<br />
  40. 40. 4.7.4 . Microwave<br />
  41. 41. 4.8 Ranking of brands on the basis of best price offered<br />4.8.1 . Refrigerator<br />
  42. 42. 4.8.2 . Washing Machine<br />
  43. 43. 4.8.3 . Air Conditioner<br />
  44. 44. 4.8.4 . Microwave<br />
  45. 45. 4.9 Satisfaction with promotional activities of the brands<br />
  46. 46. Results and Findings<br />The most sale-able brand in the Home Appliances is LG.<br />In the microwave segment IFB is the 2nd most sale-able brand after LG.<br />Godrej is doing fine in Washing Machine segment with the dealer’s preference for the brand at 3rd place.<br />The dealers are most satisfied with the promotional activities of LG followed by Samsung.<br />LG has the maximum exclusive stores which also is a major factor that boosts up its product sale.<br />
  47. 47. Recommendations<br />Godrej needs to focus on promotion of their appliances more seriously.<br />We organized an exhibition in the form of BTL (below the line) activity to promote Godrej’s Microwave.<br />
  48. 48. Conclusion<br />LG is the most preferred brand in the home appliances.<br />The reasons for it being the most sale-able and preferred are that it offers the maximum display at the dealers covered under the study.<br />LG is ranked the best brand according to dealer’s perspective.<br />The factor of utmost importance that the dealers consider while dealing with a particular brand is the brand name followed by sales margin. <br />

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