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Digital marketing is a comprehensive strategy for promoting products, services, or brands using digital channels and technologies. It encompasses various online platforms such as websites, social media, search engines, email, and more to connect with target audiences and drive business objectives.
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Digital marketing
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The managers achieve organizational objectives by getting work from
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there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
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Management is a technique of extracting work from others in an integrated and co-ordinated
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In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
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organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
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digital marketing
- 2. Online advertising. Search Engine Optimisation. Online Content and Blogging. Web PR. Social Media Management and Listening. Mobile Marketing. Web Analytics.
- 3. A marketing strategy that uses the internet to generate website traffic and deliver specific marketing messages to the right customers. Online advertising.
- 4. SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. Search Engine Optimisation.
- 5. Online content and blogging are like building blocks on the internet. People and businesses use them to create and share information, their thoughts, and fun stuff with people who are online. Online Content and Blogging
- 6. Mobile marketing is an advertising activity that uses mobile devices, such as text promos and apps via push notifications. Mobile marketing audiences are grouped by behaviors and not by demographics. Mobile Marketing
- 7. Web public relations (WebPR) collectively stands for the ways in which you can get your message out online. Web PR
- 8. Social listening, also referred to as social media listening, is the process of analysing online conversations about your brand and your industry at large, to find out more about your audience. Social Media Management and Listening
- 9. Web analytics refers to the process of collecting website data and then processing, reporting, and analyzing it to create an online strategy for improving the website experience. Web Analytics