Materi ini disampaikan oleh Tuhu Nugraha dalam Workshop Fotografi dan Videografi PWYP Indonesia.

1. Social Media Campaign for Non
Profit
Disampaikan dalam Workshop Fotografi dan Videografi yang diselenggarakan
oleh PWYP Indonesia. 10-11 Februari 2016

2. Digital Strategy
Source: Buku “WWW.HM Defining Your Digital Strategy”

4. Define Your Goals
• Engaging Community
• Retaining Donors
• Acquiring Donors
• Generating Brand Awareness
• Building Thought Leadership
• Changing Behaviour
Source: http://sproutsocial.com/insights/nonprofit-social-media-guide/

5. Source: http://sproutsocial.com/insights/nonprofit-social-media-guide/

6. Source: https://blog.bufferapp.com/social-media-non-profits

7. Some Importance Rules in Social
Media Content
• Clear Call To Action
• Story Telling
• Give visuals (photos or videos)

8. Greenpeace Content
Greenpeace content
provoking, easy to
understand, contextual and
CLEAR CALL TO ACTION

9. Sabang Merauke Content
The picture grabbing attention, and the caption build the context what they
want the audience do after read this….

10. Indorelawan Content
Using infographic to make
audience easy understand
what do you want to
communicate, and CLEAR CALL
TO ACTION

11. Case Study Greenpeace Indonesia
Campaign
#KepoItuBaik smart copy
and easy to understand
for millennial, and they
do collaboration with
other community and
media

12. Case Study Video Campaign END7

13. Case Study Youtube Campaign END7
The results:
• Within a week the video received over 300,000 views (200,000 for
the US version and 100,000 for the UK version). It was ranked #5 on
YouTube’s list of ‘Most Popular on the Web’.
• Globally viewers have watched more than 400,000 minutes of the
video with 75% of viewers watching more than two
minutes, proving people were not clicking on and off.
• Most importantly, within a week the video generated £60,000 of
donations (an average of 20p per view). This can treat and protect
120,000 children from all seven diseases for a year.
• This is a remarkable ROI considering the video cost £20,000 to
produce.

14. Tuhu Nugraha Dewanto
COO Upnormals PingFans
Book Writer “WWW.HM Defining Your Digital Strategy”
Twitter: @Tuhunugraha
E-mail: tuhu.nugraha@gmail.com
LinkedIn:www.linkedin.com/in/tuhunugraha
Group: https://www.facebook.com/groups/DefiningYourDigitalStrategy/
(Discussion and curated content about digital strategy)