The document elaborates on entrepreneurial marketing, defining a business as an entity that creates customer value and emphasizing the importance of innovation and continuously satisfying customer needs. It contrasts old and new marketing strategies, highlighting concepts like guerrilla marketing, social media marketing, and customer relationship management in the 21st century. The document also discusses value creation, delivery, and customer engagement through various marketing channels and techniques.

1. ENTREPRENUERIAL MARKETING New Marketing

2. Definition of business

3. An entity that creates CUSTOMER. Or that adds value to the customer.

4. Better than: COMPETITORS BEFORE

5. Two essential functions in a business: MARKETING INNOVATION

6. MARKETING

7. Continuously satisfying Customer needs & wants At a profit Better than competitors

8. NEEDS WANTS MUST HAVE NICE TO HAVE NEED TO EAT FOOD KAPAMPANGAN CUISINE BICOLANO CUISINE

9. SHOES TO PROTECT FEET RUSTY LOPEZ ( 1,500 @ PAIR) PRADA ( 15,000 @ PAIR) NEEDS WANTS MUST HAVE NICE TO HAVE

10. SOAP TO CLEAN OUR BODIES SAFEGUARD CAMAY NEEDS WANTS MUST HAVE NICE TO HAVE

11. Maslow’s Hierarchy of Needs

12. Needs

13. Value according to STARBUCKS 1 tbsp of Great Taste coffee= P0.27 1 sachet 3 in l = 2.70 (l0x) 1 brewed coffee at McDo = 27.00 (100x) 1 coffee at Starbucks =100.00 (500x) How is value created, delivered and captured?

14. Value According to Starbucks

15. Who is the Customer? The one who PAYS. What is our channel/link to him/her? How is value delivered? What is price he/she is willing to pay?

16. Value Creation Delivery Capture

18. Customers

19. OLD MARKETING 20 th century

20. Customers by channel

21. Positioning

22. P’s of Marketing

23. House of P’s P ositioning / US P P assionate P eople P ersistence / P atience P lacement P rocess that fulfills a P romise P rayer P romotions P rice P roduct P rimary Target Market P ersistent P rofits 16 P’s

24. Marketing mix

26. Who is the Customer (PTM)? Building a community of customers (CRM) Customer Service Rewards Loyalty incentives

27. A Community of Customers

28. 21 ST CENTURY MARKETING

29. New Marketing Guerrilla marketing WOM marketing Freemium marketing Social media marketing The long tail

30. Guerrilla marketing

31. Blue ocean Entering new markets Setting the rules.

32. Blue Ocean

33. Freemium

34. Long Tail

35. Viral Marketing

38. Purple Cow

39. PURPLE COW

40. Mooooo!!!!

41. Your new calling card:

42. The new positioning

43. The new media SOCIAL NETWORK: Facebook Twitter Friendster SOCIAL MEDIA: You Tube Flickr

45. The NEW Marketing Director THE SEO

46. New Markets

47. New Satisfaction

48. New Customers

49. New Competitors

50. New Markets

51. New Customer Satisfaction

52. New Communication Conversations

53. New Revenues

54. New costs

55. New value chain

56. THANK YOU [email_address]

57. Acknowledgement Pictures are from Google images Many ideas are from slideshare ppts The presentor acknowledges the source of these ideas.