this presentation compares the old marketing against new marketing paradigm. There are subtle but important disruptive changes that the entrepreneur or the marketer must sharply note. Old marketing practices, while still functional, might not work very well in this 21st century. This presentation is a lecture at the entrepreneurship elective subject at the Ateneo Grad School of Business in the Phil, a leading university in MBA, education and has been uploaded for the convenience and ease of access by the present and past students of the said elective. The lectures have been upgraded and updated, and thus would update what the students have learned in the past.