During a two week internship, the intern learned presentation skills from top experts and marketing management concepts from Kotler, Kelly, Koshy, and Jha regarding how 21st century marketing is redefined and concepts of needs, wants, demands, value and satisfaction. In the most exciting part of the internship, the intern analyzed three unique cases which involved understanding the situation, formulating and perceiving the problem, deriving possible solutions, and relating Kotler's concepts to the cases. In the final week, the intern analyzed a Harvard Business Review article. The intern thanked their professor for the learning experience.

1. Internship Under
Professor
Dr.Sameer Mathur
IIM Internship

5. Week-1 & 2

6. How to Not S**k
at
Presentations

7. Got to know the ideas
Ideas & techniques
From
World’s Best
Presentation Experts

11. And then came
Kotler
Kelly
Koshy &Jha

13. Learnt the basic
Concepts in
Marketing Management

14. Some Important
Concepts
Were
regarding

15. How is 21st Century
Marketing redefined?

17. About
Needs ,Wants ,Demands ,
Value & Satisfaction

27. Week-3

29. Undoubtedly , this was
the most
Exciting Part of the
Internship

30. 3-Cases
Each one being
Completely
Different
From the others.

34. Case Analysis
Involved

35. Understanding
The
Situation

36. Formulating the
Problem

37. Perceiving the
Problem

38. Derive
Possible Solutions

39. Relating the concepts
In Kotler’s
With the Case

40. Week-4

41. Analysis of
a
HBR article

57. Thank you