Chapter 6 planning and promotion (sales promo technique)

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Chapter 6 planning and promotion (sales promo technique)

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Chapter 6 planning and promotion (sales promo technique)

  1. 1. Chapter 6 Planning and Promotion Part 3 Sales Promotion Techniques
  2. 2. Common sales promotion techniques Part 3 Sales Promotion Techniques <ul><li>Discount coupon </li></ul><ul><li>Price discounts </li></ul><ul><li>Contests </li></ul><ul><li>Gifts </li></ul><ul><li>Samples </li></ul><ul><li>Loyalty rewards programmes </li></ul>
  3. 3. Discount Coupons Part 3 Sales Promotion Techniques Designed to form part of the print advertisement. Customers cut out the discount coupon and present it to the seller to claim the savings as advertised in the print advertisement.
  4. 4. Discount Coupons Part 3 Sales Promotion Techniques http://www.designbydmp.com/clients/maada/april2008b/DiscountCoupon.gif
  5. 5. Price Discount Part 3 Sales Promotion Techniques Allows customers to buy the product at a lower price. The lower price is often displayed next to the product on sale.
  6. 6. Price Discount Part 3 Sales Promotion Techniques http://www.designbydmp.com/clients/maada/april2008b/DiscountCoupon.gif
  7. 7. Contest Part 3 Sales Promotion Techniques Often given to customers when they buy the product. Contest forms can also be designed as part of print advertisements in newspapers or magazines. Customer complete for prize by completing contest forms.
  8. 8. Contest Part 3 Sales Promotion Techniques http://www.pagesofink.com/images/2005/ContestForm.jpg
  9. 9. Gifts Part 3 Sales Promotion Techniques Offered to customers when they buy the product above a certain value. http://bp0.blogger.com/_7cT-N57JZYY/Rudw-ZJKUNI/AAAAAAAADEc/IqLhccgYey4/s400/macyslauderfreegift.jpg
  10. 10. Samples Part 3 Sales Promotion Techniques Small amount of given product packed in a bundle with another product. Samples Samples often given free. http://blogs.trb.com/features/consumer/shopping/blog/free-product-samples%5B1%5D.jpg
  11. 11. Loyalty reward programme Part 3 Sales Promotion Techniques Also known as frequent shopper programme. The rewards are incentives to encourage customers to continue to buy or use the company’s product. Customers earn points for each purchase. The points can be used to claim a gift or a price discount.
  12. 12. Use of technology to advertise/sell a product Part 3 Sales Promotion Techniques <ul><li>Internet advertising </li></ul><ul><li>banner advertising </li></ul><ul><li>sidebar advertising </li></ul><ul><li>pop-up advertising </li></ul><ul><li>floating advertising </li></ul>
  13. 13. Create print advertising material Part 3 Sales Promotion Techniques AIDA Attention Interest Desire Action

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