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Ch16 what is an integrated marketing communications program

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Sameer Mathur
Sameer Mathur

Integrated marketing communication

Marketing
1 of 8
Definition • A planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.
Coordinating Media
Implementing
Communication Companies
Created by Vignaesh Muthukumaar, IIT Kanpur, during an internship with Prof. Sameer Mathur, IIM Lucknow, www.iiminternship.com

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Ch16 what is an integrated marketing communications program