This document outlines the functions of public relations including press relations, product publicity, corporate communications, lobbying, and counseling. It also discusses the major decisions involved in public relations such as establishing objectives, choosing messages and vehicles to convey those messages, implementing the public relations plan, and evaluating the results. The document was created by Vignaesh Muthukumaar, an intern at IIM Lucknow under Professor Sameer Mathur.

2.  Press Relations
 Product Publicity
 Corporate communications
 Lobbying
 Counselling
Functions

3. Press Relations

4. Product
Publicity

5. Corporate
Communications

8. Major Decisions
 Establishing Objectives
 Choosing Messages and
Vehicles
 Implementing the Plan, and
Evaluating the Results.

11. Created by
Vignaesh Muthukumaar,
IIT Kanpur,
during an internship with
Prof. Sameer Mathur,
IIM Lucknow,
www.iiminternship.com