project planning & development

1. Project Planning
& Development

2. The Production Process

3. What is The Production Process?
The stages needed to complete a media production from
inception to distribution.
Applies to any form of media, including:
● Video/Television
● Film
● Audio/Radio
● Multimedia
● Online
● Photography
● Print
● Games
● Animation

4. Gathering Raw Materials
Editing/Distribution
Planning
The Three Stages of Production
Pre
Production
Production
Post
Production

5. Getting Started:
Pre-Production
Proposal: Used to sell the
work
Premise/Log Line/Elevator
Pitch: A one-liner that sums
up your work
Synopsis: One-paragraph that
summarizes the work
Treatment: Longer description
of the work in the form of a
short story
Script: Complete description
of the final product that
includes what will be seen
and/or heard
You start with an IDEA.
From there, you develop a
combination of written
documents.

6. Things to Consider When Developing Your Idea
Purpose - Why am I doing this? To persuade someone? To get
them to act? To change the world? Because Professor Bauer
made me?
Format - What’s the best way to get across my message? Text?
Images? Video? Sound? Graphics? Animation?
Audience - Who do I want to see/hear my message? Why them?
Who am I not reaching?
Resources - What do I have to help me create my idea? $$$$?
Time? Equipment? Help? What don’t I have, and how will that
limit me?

7. Pre-Production: Next Steps
You’ve got a script/treatment - what next?
Unless you’re doing an audio-only project,
you need to create a Storyboard - a visual
representation of the script/treatment.
And then you compile a Shot List - a list
of all the individual shots in a project,
grouped by shooting dates.
When you are recording audio, you compile
a similar list of the audio you need.

8. Pre-Production - Nitty-Gritty
To help you plan and calculate costs,
you need a Script Breakdown - a list of
all the cast, crew, equipment and
supplies needed for the project.
From there you can:
1. Develop a budget
2. Raise Money $$$
3. Scout Locations
4. Develop a Production Schedule
5. Hire a Production Crew
6. Hire Talent
7. Rent Equipment

9. Production
Photographs
Illustrations
Graphics
Audio
Video
Text
Gather your raw materials.
Will vary depending on your
medium!

10. Post-Production
Distribution & Promotion:
Getting your work out
there and convincing
people to view it and
support it.
● Exhibit at a Gallery
● Post via Social Media
● Screen at a Film Fest
● Publish in print or
online
● Play on the radio or TV
(Some people consider
distribution and promotion
a fourth step in the
production process.)
Transform your materials
into a final product though
a series of edits/revisions.