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Impactful Product Expansion by Amazon Principal PM

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Product Management Event at #ProductCon Seattle on Impactful Product Expansion by Pooja Ghera, Principal Product Manager at Amazon Alexa.

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Impactful Product Expansion by Amazon Principal PM

  1. 1. www.productschool.com Impactful Product Expansion by Amazon Principal PM
  2. 2. Join 35,000+Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
  3. 3. C O U R S E S Product Management Learn the skills you need to land a Product Manager job
  4. 4. C O U R S E S Coding for Managers Build a website and gain the technical knowledge to lead software engineers
  5. 5. C O U R S E S Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
  6. 6. C O U R S E S Learn how to acquire more users and convert them into clients Digital Marketing for Managers
  7. 7. C O U R S E S UX Design for Managers Gain a deeper understanding of your users and deliver an exceptional end- to-end experience
  8. 8. C O U R S E S For experienced Product Managers looking to gain strategic skills needed for top leadership roles Product Leadership
  9. 9. C O U R S E S Corporate Training Level up your team’s Product Management skills
  10. 10. Pooja Ghera T O N I G H T ’ S S P E A K E R
  11. 11. From V1 To Vnext Impactful Product Expansion POOJA GHERA PRINCIPAL PRODUCT MANAGER @ AMAZON ALEXA INSTRUCTOR @ PRODUCT SCHOOL
  12. 12. My Product Management Journey! Engineer Software Development Software Management MBA Product Management Product Leadership < / > 12
  13. 13. What is Vnext and why is it important? 13 Vnext is a major enhancement that moves the needle for the product or service. ⮚Move the needle in terms of business goals ⮚ Customer adoption ⮚ Revenue ⮚ Engagement ⮚ …
  14. 14. V1 Launch • Researc h • Plan 1 Approval2 Design3 • Build • Test4 GTM5 Launch 6 14
  15. 15. Post Launch • Review feedback • Analyze metrics • Track towards goals 7 What next? 1. Address customer complaints 2. Think Big and plan Vnext 2. Work on enhancements OR 15
  16. 16. Framework for Impactful Vnext C-DOT ⮚Customer ⮚Data ⮚Organization ⮚Technology 16
  17. 17. Who is the customer? Problems<>Product 17
  18. 18. Customer B r o a d D e e p ⮚Consumer to Enterprise ⮚ Alexa for Business, Facebook for work, Airbnb for work ⮚Another customer segment ⮚ Alexa for kids ⮚International Expansion ⮚ Prime, Netflix ⮚Features ⮚ Alexa Music, Smart Home, Video ⮚Platform expansion ⮚ Mobile ⮚ Desktop ⮚ Smart Assistants ⮚ Wearables ⮚ Automobiles ⮚Completeness 18
  19. 19. 19 CUSTOMER IDEAS
  20. 20. Data • Data • User Feedback • Market Trends • Competitive landscape Analyze • Insights • ML • Market Size • Business Goals Ideas • Validate with customers Vnext 20 Spend time with the customers
  21. 21. 21 Business Goals with Customers Business Goals Customer
  22. 22. 22 CUSTOMER IDEAS DATA
  23. 23. Organization 23 IDEAS ⮚Experts for ideas ⮚Experts as sounding boards EXECUTION ⮚ Boundaries
  24. 24. Organization – Going beyond START-UPS ⮚Fluid area of responsibility ⮚Identify an opportunity– go solve it ⮚Constraint on resources BIG COMPANIES ⮚ Defined area of responsibility ⮚Identify an opportunity outside your area / domain / product – potential challenges ⮚Less constraint on resources but could lead to organizational issues PMs have very strong ownership It might feel like you are trying to enter their territory! 24
  25. 25. Organization THINK BIG ⮚Forget organizational boundaries ⮚Organization can get realigned ⮚Other teams could collectively contribute to building the product ⮚Bring the other PMs along and make it a collective effort ⮚Also bring along your engineering team Do the right thing for the customer! Alexa Visuals on TV 25
  26. 26. 26 CUSTOMER IDEAS DATA ORG
  27. 27. Technology 27 Is this feasible?
  28. 28. Technology 28 ⮚You have an insight but your engineering team will validate ⮚ Tools ⮚ Systems ⮚ Resources ⮚ Time to ship
  29. 29. 29 CUSTOMER IDEAS DATA ORG TECH
  30. 30. Next Step 30 Pitch
  31. 31. Vnext Launch • Researc h • Plan 1 Approval2 Design3 • Build • Test4 GTM5 Launch 6 31
  32. 32. 32 Find the time!
  33. 33. Summarize ⮚Vnext - move the needle for your product ⮚CDOT ⮚Think Big and don’t constraint yourself ⮚Deliver what makes customer happy and also meets your business goals. 33
  34. 34. Thank You! 34
  35. 35. www.productschool.com Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design, Product Leadership courses and Corporate Training

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