Main takeaways: - What is platform Product Management? - How is it different from Product Management for consumers? - What it takes to be a good platform Product Manager

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What is Platform Product
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8. Rasika Vaidya Kaura
TONIGHT’S SPEAKER

9. Platform Product
Management
December 2018

10. INTRODUCTION
Education
● Engineering background
● MBA - SCU Leavey business school
● PMP certified
Experience
● 10+ years of experience in senior level product management experience

11. Agenda
● Platform Product Management
● vs. consumer product management
● Primary players
● Q&A

12. Platform approach focussed on customer
PLATFORM
Interfaces
Browse
Communicate Shop Pay Support
(Platform Product Management)
(Consumer Product Management)

13. Primary Players for Platform
PLATFORM
Interfaces
Browse Communicate Shop Pay
Support
#1. Platform Owner
Controls who has access to IP and
in what ways e.g. Apple owns iOS
#2. Providers
Interfaces of the platform. e.g. mobile
device
#3. Producers
Creators of the products on
platform e.g. apps
#4. Consumers
Buyers or users of products

14. Platform Product Management
- vs consumer product management
Look at Big Picture
See which building blocks fit
1
Think Long Term2 Multiple Personas,
Not just customer
3
● Consumer facing PMs
prioritize the features in
product,
● Platform PMs need to
prioritize across many
such products as
participants in their
ecosystem.
● Trade-offs have to be
made across multiple
products based on long-
term goal
● At the same time, have to
be opportunistic about
short-term feature
commitment if fits long-
term vision path.
● One product’s customer
experience enhancement might
affect another product’s
customer experience within the
platform.
● While making trade-offs,
product owners and his/her
end-customers have to be
considered.

15. Platform Product Management
Look at Big Picture Think Long Term
Understand multiple personas, not
just the customer

16. Questions?

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