Main Takeaways:
-Socialize the presentation with key stakeholders.
-Avoid obvious errors and mistakes
-Ensure that you can explain the "math"
-Being asked questions is good
-Keep it simple and practice well
7. What are we going to cover today?
● Before the presentation
○ Socialize the deck with “key” players
○ Collaborate to avoid obvious errors
● During the presentation
○ Make sure you can explain the math
○ Being asked questions is good
○ Keep it simple and practice well
8. Socialize the deck with key people
● Ensure the decision makers provide their feedback
● You should hear their perspective
● Otherwise, you might experience a “pile on” effect!
● Example: Design a responsive revenue data mart
○ Context: Fix data staleness and lack of trustworthy data
○ Stakeholders/beneficiaries: Sales and Finance
○ Result: Stakeholders turned skeptical, “pile on effect”!.
○ Learning: Get input and buy-in from your stakeholders
Takeaway: Get feedback from your stakeholders prior to your presentation
9. Collaborate to avoid obvious errors
● Have a team member review, catch logical errors
● Validate the product using known examples
● Example: Budget Recommender
○ Context: A coworker presented “budget recommender” for
advertisers.
○ Stakeholders: Sales, Executives
○ Result: A VP quickly identified an obvious problem
○ Learning: Seek fellow PM/TL help to do spot checks
Takeaway: Have an extra pair of eyes review to catch any errors
10. Make sure you can explain the math!
● Make sure you can explain any metrics / numbers
● Keep back of the envelope calculations handy
● Example: Sales productivity w/ automated reports
○ Context: Productivity gain with automated weekly reports
○ Stakeholders: Sales, Executives
○ Result: Bungled extrapolating weekly savings to annual
○ Learning: Practice explaining numbers: HC = (2 * N) / 40
Takeaway: Find ways to explain any calculations in a simple manner
11. Be enthusiastic to answer any questions
● Questions can be indicative of interest
● Be receptive, not defensive to answer questions
● Encourage interaction and answer directly
● Example: Resource efficiency life cycle
○ Context: “How to” for products to maximize resource efficiency
○ Stakeholders: Resource managers and Eng Executives
○ Result: Buy-in for best practices and commit to targets
○ Learning: Should have used fewer slides, expected lots of Q&A
Takeaway: Solicit questions and answer them with a smiling face
12. Keep it simple
● Presentation is not about covering entire content
● Package your message to fit the time you have
● The more you talk, the less they listen
● Example: Search in emerging markets
○ Context: Consumer Research findings in Emerging Markets
○ Stakeholders: UX, Engineers, Sales Operations, Executives
○ Result: Missed out on key topics due to time crunch
○ Learning: Use fewer slides, uplevel the presentation style
Takeaway: Convey the main themes, not necessarily the whole content