How Does B2B vs. B2C Impact Products by Softbank Robotics PM
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In this presentation, Nicholas Beucher, talks about expectations versus reality for social robotics, discusses Product Management for new product paradigms and answers the questions: what is B2B2C & how does it impact product?
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How Does B2B vs. B2C Impact Products by Softbank Robotics PM
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- 10. me robots b2b2c
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- 14. me robots b2b2c
- 15. me robots b2b2c what is a robot ?
- 16. me robots b2b2c ro·bot ˈrōˌbät,ˈrōbət/ noun a machine capable of carrying out a complex series of actions automatically, especially one programmable by a computer.
- 17. me robots b2b2c
- 18. me robots b2b2c Rossumovi Univerzální Roboti (Rossum's Universal Robots) a 1920 science fiction play by Karel Čapek robota: “corvée”, “serf labor”, and figuratively "drudgery" or "hard work" in Czech “roboti” are created to take care the hard factory work (post WW1) and rebel against their creators
- 19. me robots b2b2c robots have been around for a century
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- 24. me robots b2b2c b2b V.P. you business
- 25. me robots b2b2c b2b V.P. $$ you business
- 26. me robots b2b2c b2b V.P. $$$ + ♥︎ you business
- 27. me robots b2b2c b2c V.P. you consumers
- 28. me robots b2b2c b2c V.P. $$ you consumers
- 29. me robots b2b2c b2c V.P. $$$ + ♥︎ you consumers
- 30. me robots b2b2c b2b2c you consumers (client’s customers) business (client)
- 31. me robots b2b2c b2b2c you consumers (client’s customers) business (client)
- 32. me robots b2b2c b2b2c $$ you consumers (client’s customers) business (client)
- 34. me robots b2b2c b2b2c $$$ + ♥︎ you consumers business
- 35. thank you
- 37. www.productschool.com Part-time Product Management, Coding, Data, Digital Marketing and Blockchain courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Toronto, London and Online
Editor's Notes
- Thanks for coming Thanks for hosting My name and this cool little guy here
- Background and how I ended up working on such a cool product Robots and how it’s a new product paradigm B2b vs b2c vs b2b2c Raise your hand if you have questions and please remind me to repeat the question for everybody
- Accent Educational = not engineering
- 10 years music Research institute in robotic surgery (da vinci by intuitive surgical in oakland) 4 years at apple running training on Logic Pro X allowing me to have many interactions with PMs
- SoftBank Robotics, which is part of the SoftBank group, launched a few robots with the 2 most famous being NAO on the left who’s dedicated to the academic and research market and Pepper on the right who’s the product I’m working on. Pepper is a 4 feet tall humanoid robot designed with b2b2c and retail in mind to transform how people connect and interact with businesses. What it means is that Pepper engages customers, automates repetitive tasks (so humans don't have to!) and with integration can also be the representation of the online in the brick and mortar.
- Let’s talk more about robots
- Who Works in robotics here? Who works in AI Who works on chatbots?
- Engineering definition
- 18. We’ve grown up with robots in our world. The only difference with other kinds of products is that it was in fiction A roomba is our version of r2d2
- Everybody will have bigger expectations than the ones you can meet People don’t know what they can have from a robot Same thing with AI and chatbot At every level (PMarketing, Communications, meetings with clients in b2b, even internally!) you need to manage expectations Think baby steps You need to be proactive in saying my product does A, B and C, and nothing else Examples of overselling: Watson
- Right now Robotics is a lot about engineering, but it needs to be more about design. Exception being autonomous factories or warehouses For design: Apply theories, challenge best practices. Mobile developers jump on the tablet for pepper. There is way more than that. Same as Iphone fart apps
- It’s a new product paradigm Think PC Think iPhone
- Simplified You drive your VP towards business Thinking about a specific industry pain points that you can solve and how to bring them gains Customization/integrators
- Again it’s simplified here
- Revenue over time + Loyalty
- VP for a specific consumer segment Less customization