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Boosting business with WebRTC - ClueCon 2017

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WebRTC has come a long way. As you think about how to add WebRTC to your communications business, or start a new one, there are several items to consider:
- can my users access WebRTC
- What about mobile?
- What are business models should I consider?
- What are some successful application examples?
- Should I add WebRTC video?

Presented at ClueCon 2017 in Chicago on August 10, 2017.

Published in: Technology
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Boosting business with WebRTC - ClueCon 2017

  1. 1. BOOSTING BUSINESS WITH WEBRTC 1 CHAD HART
  2. 2. 2 ABOUT ME Head of Strategic Products https://www.voxbone.com cwhart@voxbone.com A blog for WebRTC developers https://webrtcHacks.com @webrtcHacks WebRTC events & videos https://www.krankygeek.com/ @webrtclive @chadwallacehart chad@chadwallacehart.comChad Hart
  3. 3. BOOSTING BUSINESS WITH WEBRTC 3 CHAD HART
  4. 4. HOW TO GET RICH QUICK WITH WEBRTC 4 CHAD HART
  5. 5. 5 GET RICH QUICK WITH WEBRTC? source: http://www.transparencymarketresearch.com/webrtc-market.html
  6. 6. 6 WEBRTC WILL MAKE YOU RICH! THE MATH… source: googlesource: BlogGeek.Me source: TMR ÷ ÷ = = $901,971 / person $ 11,273,684 / vendor
  7. 7. 7 400 million monthly active users 4 years since launch
  8. 8. 8 $0BWebRTC revenue: Reality: the largest WebRTC user makes no money from WebRTC. Most of the largest WebRTC app monetize WebRTC indirectly at best.
  9. 9. 9 WEBRTC WILL MAKE YOU RICH! THE MATH… source: googlesource: BlogGeek.Me source: TMR ÷ ÷ = = $901,971 / person $ 11,273,684 / vendor WebRTC worth $10B+ the math doesn’t really add up considering the largest WebRTC users charge nothing for the use of their services.
  10. 10. 10 WEB TECHNOLOGIES ARE SUPPOSED TO BE OPEN & FREE https://en.wikipedia.org/wiki/HTML5 And we shouldn’t be surprised that WebRTC alone isn’t worth a ton of money, because JavaScript, CSS, and other HTML technologies aren’t a market by themselves… It’s all about what you do with the technology
  11. 11. 11 WebRTC is the telephony industry’s new shiny object, with good reason..
  12. 12. HOW TO AVOID BUILDING SOMETHING NO ONE USES WITH WEBRTC 12 CHAD HART But that is not a license to go build something nobody is going to use
  13. 13. 13 😞🙁😨🤔😴😣😩😡 🤓😯😮😓😀😊🙂😃 What’s WebRTC’s status? Let’s talk a bit about WebRTC’s status from a market perspective
  14. 14. 14 The first, most important is can users get access to WebRTC based services?
  15. 15. 1515 Let’s start with the browser. Not necessarily because it is the most important, but because it is often the easiest starting point and it does along with the desktop-oriented environments of most businesses
  16. 16. 16 Vendor Google Microsoft Mozilla Microsoft Apple Browser Chrome Internet Explorer Firefox Edge Safari Desktop 💚 ⛔ 💚 💚 ⛔ Android 💚 🥚 💚 🥚 🥚 iOS ⛔ 🥚 ⛔ 🥚 ⛔ WEBRTC BROWSER SUPPORT Here is where we are as of today. The landscape does not look that great, largely because of Apple – they don’t support WebRTC on Safari and their iOS policies prevent Google Chrome and Mozilla Firefox from supporting WebRTC on their iOS versions too.
  17. 17. 17 Vendor Google Microsoft Mozilla Microsoft Apple Browser Chrome Internet Explorer Firefox Edge Safari Desktop 💚 ⛔ 💚 💚 Android 💚 🥚 💚 🥚 🥚 iOS 🥚 🥚 WEBRTC BROWSER SUPPORT 💚 ⛔ 💚⛔ But that will be changing this “Fall” when Apple supports WebRTC throughout its web ecosystem. Then we will need to see if and how Chrome and Firefox add WebRTC on iOS.
  18. 18. 18 Vendor Google Microsoft Mozilla Microsoft Apple Browser Chrome Internet Explorer Firefox Edge Safari Desktop 25% 9% 6% 2% 2% Android 28% 0% 2% 0% 0% iOS 5% 0% 1% 0% 10% WEBRTC BROWSER SUPPORT USAGE SHARE **Chad’s rough estimates based on public figures. Others such as Opera and UC browsers excluded (~10%) One other quick note- make sure you understand what your users are doing (and can do) before making any WebRTC decisions. Usage patters vary considerably by application and country.
  19. 19. 19 NATIVE MOBILE IS WHERE MOST OF THE ACTION IS TODAY Make no mistake, there is way more mobile usage of WebRTC than desktop. Many of the apps here have both mobile and desktop support, but the majority of their traffic comes from mobile. Many are mobile-only. Those that aren’t are usually mobile first.
  20. 20. 20 NATIVE MOBILE WEBRTC OPTIONS There are a few options for implementing WebRTC in native mobile apps.
  21. 21. 21 NATIVE MOBILE WEBRTC OPTIONS Build a Stack You can build a stack. For popular platforms like Android and iOS this is relatively easy to do from webrtc.org. It is significantly harder for less common platforms
  22. 22. 22 NATIVE MOBILE WEBRTC OPTIONS Build a Stack Buy a SDK You can buy a commercial SDK
  23. 23. 23 NATIVE MOBILE WEBRTC OPTIONS Build a Stack Buy a SDK Hybrid Framework The use of hybrid frameworks that allow you to write-once across mobile platforms and the web is becoming very common. See React, Xamarin, and Cordova
  24. 24. 24 NATIVE MOBILE WEBRTC OPTIONS Build a Stack Buy a SDK Hybrid Framework Native WebView Often the easiest option is to just is a native WebView to insert web code into your native app. This has been there in Android and is coming soon on iOS.
  25. 25. 25 😞🙁😨🤔😴😣😩😡 🤓😯😮😓😀😊🙂😃 What’s WebRTC’s status? The status of supporting WebRTC is pretyt good and will get very good in the next few months as the Apple ecosystem comes into WebRTC.
  26. 26. 26 Build a new app Add WebRTC to an app Make tools for other people to build apps Develop other peoples apps WEBRTC BUSINESS MODELS + Let’s explore some things you can do with WebRTC, and ways to make money with it.
  27. 27. 27 Build a new app Add WebRTC to an app Make tools for other people to build apps Develop other peoples apps WEBRTC BUSINESS MODELS + You can build your own app.
  28. 28. 28 Houseparty is an example of an app that came out of the ashes of the live-streaming service Meerkat. It is a video app (using an MCU style screen) targeted at young audiences who want to remotely hang-out. They have a couple million active users after a relatively short period after launch
  29. 29. 29 How about providing tele- notary services…
  30. 30. 30 Or remote troubleshooting taking advantage of the camera that is on every device.
  31. 31. 31 The Department of Veterans Affairs just released VA Video Connect –a telepresense solution that uses WebRTC. This is now available to 9M veterans. If a once beleaguered government agency can handle a large scale WebRTC deployment, you probably can too.
  32. 32. 32 NEW FORMS OF REAL TIME COMMUNICATIONS Gaming Virtual Reality RoboticsReal time streaming The number of opportunties to “embed” WebRTC and mix it with other technologies is only increasing…
  33. 33. 33 Build a new app Add WebRTC to an app Make tools for other people to build apps Develop other peoples apps WEBRTC BUSINESS MODELS + Of course you can add WebRTC to an existing app
  34. 34. 34 REDUCING TRANSMISSION COSTS Photo source: Flickr user Oran Viriyincy (CC BY-SA 2.0) https://flic.kr/p/bEZR6s It is cheaper to send calls over the internet than through the PSTN, so using WebRTC can lead to some savings… of course this is no different than past VoIP except WebRTC has been better optimized for the Internet
  35. 35. 35 REMOVING UNWANTED HARDWARE Moving the client into a web page or mobile app can save a lot of money on IP phones. It often saves even more on IT and support costs.
  36. 36. 36 OTHERS ARE ADDING HARDWARE… Just remember, as the cost of manufacturing electonics drop, there is a counter trend of creating purpose built devices…
  37. 37. 37 IMPROVING USER EXPERIENCE The most important thing to do is to improve user experience.
  38. 38. 38 BAD EXPERIENCE Source: http://www.publicdomainpictures.net/view-image.php?image=25044&picture=redial License: CC0 Public Domain Don’t constrain yourself to what can be done with a dial pad
  39. 39. 39 IVR CHALLENGES We would never put up with a webpage that only allowed you to enter numeric digits to browse between pages
  40. 40. 40 • Everyone hates them (need “angry on phone” stock image) IVR CHALLENGES
  41. 41. 41 ELEVATOR UI HAS EVOLVED… WHY CAN’T TELEPHONY’S Even elevators have evolved their UX beyond a bunch of numbers
  42. 42. 42 COME UP WITH A BETTER USER EXPERIENCE THAN DTMF Source: http://www.publicdomainpictures.net/view-image.php?image=25044&picture=redial License: CC0 Public Domain Don’t constrain yourself to what can be done with a dial pad
  43. 43. 43 AT&T tried video in the 60’s & 70’s – it failed! Don’t make the same mistake by assuming video is what people want.
  44. 44. 44 Apps like Houseparty are purpose built for a single experience and targeted audience. They aren’t general purpose video conferencing tools. You need to know your niche and optimize for them and them only.
  45. 45. 45 COBROWSING Cobrowsing is a great feature that complements RTC.
  46. 46. 46 Build a new app Add WebRTC to an app Make tools for other people to build apps Develop other peoples apps WEBRTC BUSINESS MODELS +
  47. 47. 47
  48. 48. 48 Development Tools PAAS WHAT IS PAAS? ☁ Platform as a Service
  49. 49. 49 CPAAS WHAT IS CPAAS? ☁Development Tools Communications Platform as a Service
  50. 50. 50 Build? Sell? CPAAS DECISIONS Technical trends with cloud and microservices mean you probably have or will need to an internal API platform. If it is good, then maybe you can sell it (that’s how Amazon Web Services started). Starting out as a CPaaS from day 1 is a much tougher business…
  51. 51. 51 Build a new app Add WebRTC to an app Make tools for other people to build apps Develop other peoples apps WEBRTC BUSINESS MODELS +
  52. 52. 52 BE A DEVELOPMENT SHOP Image source: https://www.startupgrind.com/blog/china-startup-report-torch-the-worlds-most-successful-startup-program-part-2-of-5/ From what I have seen the WebRTC development shops have made out the best compared the other WebRTC business models…
  53. 53. 53 🤔
  54. 54. 54 WEBRTC IS GOOD
  55. 55. 55 USE THE WEB TO BUILD A BETTER USER EXPERIENCE ≠
  56. 56. 56 DON’T FORGET ABOUT MOBILE
  57. 57. THANK YOU @voxbone blog.voxbone.com www.voxbone.com company/voxbone /voxboneSA/
  58. 58. 58 ABOUT ME Head of Strategic Products https://www.voxbone.com cwhart@voxbone.com A blog for WebRTC developers https://webrtcHacks.com @webrtcHacks WebRTC events & videos https://www.krankygeek.com/ @webrtclive @chadwallacehart chad@chadwallacehart.comChad Hart

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