[Product Camp 2020] - Making strategy accessible - John Cutler - Amplitude

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Making strategy accessible - John Cutler - Amplitude

Technology

Making Strategy Accessible
With the North Star Framework
John Cutler @johncutleﬁsh
amplitude.com/north-star

@johncutleﬁsh
Reactive feature factories
“The Product”

@johncutleﬁsh
Vs
Driving in data circles….

@johncutleﬁsh
Aligned
(No Autonomy)
Autonomy
(No Alignment)
Go Here
“Just freestyle”

@johncutleﬁsh
$$ Now
All of our brilliant decisions

@johncutleﬁsh
The Business The People Who Do Product
Poor PM

@johncutleﬁsh
North Star Metric
Input
Input
Input
Input

@johncutleﬁsh
North Star Metric
Inputs
Sustainable, Mid-Long
Term Growth
The Stuff
We
Are
Working
On

@johncutleﬁsh
Strategy shorthand
Surface beliefs and assumptions
Glue between “the work” and sustainable progress
Promotes aligned autonomy
Common language
Better conversations…

@johncutleﬁsh
Picture a bank….
Align your banking with your core values

@johncutleﬁsh
Become a “real” bank…
A large % of someone’s financial life

@johncutleﬁsh
Picture a product analytics company
That helps teams do more impactful work…

@johncutleﬁsh
We have to activate accounts…
Help people create charts…
Help people consume those insights…

@johncutleﬁsh
Aha! It is all about learning…

@johncutleﬁsh
Learning Users
Activated Accounts
Broadcasted Learnings
Consumption of Learnings

@johncutleﬁsh
Learning Users
Activated Accounts
Broadcasted Learnings
Consumption of Learnings
Weekly Learning Users (WLUs)
# of Weekly Users who are active
and share a learning that is
consumed by at least 2 other
people in the previous 7 days.
Organizations that have reached at least 5 WLUs.
A chart, dashboard, or Notebook consumed by 2 or more people within a 7 day period.
Total reach of BL in an organization within a 7 day period.

@johncutleﬁsh
Compared to ___COMPETITOR____
(who we consider to be a ______A_____),
we are ______B______ when it comes to our
ability to ___CAPABILITY___.
We must ______C________ .

@johncutleﬁsh
The path…
The promise…
The players…

@johncutleﬁsh
Our ability to achieve our mid/long term vision and
mission is a function of our ability to:
_____________________________________
Which is a function of our ability to
1. _____________________________________
2. _____________________________________
3. _____________________________________
4. _____________________________________

@johncutleﬁsh
Leading indicator of mid/long term sustainable growth
A persistent model vs. point-in-time goals
Ideas first…then minimally viable measurement
Change when your strategy changes…
Tips for running a workshop yourself

@johncutleﬁsh
Time Based Goals
Persistent model …

@johncutleﬁsh
Get the beliefs right … and then use minimally viable measurement

@johncutleﬁsh
When the strategy changes….
Change your Inputs and/or North Star Metric

@johncutleﬁsh
Cross-functional group
Brainstorm your product’s promise
For fun…think about terrible North Stars
Play the Jira ticket game
Experiment with “Statements”
Tweak …
And then consider measurement

@johncutleﬁsh
Thanks!
amplitude.com/north-star

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PT Toronto #26: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Qualitative Intelligence: The art of qualitative data turned powerful insight." Intelligence is defined as "the ability to acquire and apply knowledge." When it comes to leveraging qualitative insight the difficult and consistent fallacy of any person acting as the Voice of the Customer is a struggle to successfully "acquire" and "apply" without hours of tedious, painful, and isolated effort. Every audience member will leave the talk understanding how to assess/score their organization's ability to acquire and apply qualitative insight by reflecting on 4 critical dimensions (with recommended approaches): 1. People & Teams Is your cross-functional organization participating in building qualitative insight? 2. Strategic Frameworks Is your cross-functional organization using appropriate strategic frames of thinking to parse and isolate qualitative insight? 3. Automation & Facilitation Is your cross-functional organization facilitating people's ability to easily capture, analyze, and share insight? 4. Tooling Is your cross-functional organization using the appropriate tools to empower everyone in the company? (e.g. NomNom Insights) Throughout this discussion Mitch will highlight his ideological belief in the power of qualitative insight, some hypotheses being experimented at Wave, and some examples of success he's experienced. Also, if you haven't caught on already, you'll also leave with the appreciation of how building qualitative intelligence is a team sport. Product departments alone (incl. product design) could never achieve optimal results without the participation of many other cross-functional peers. Mitch is inspired by engaging with people who are passionate about making an impact in any shape or form. He believes internal optimism, grit, and resilience is critical to succeed in today's digital product industry. Currently, as the Director of Product Management at Wave, Mitch is responsible for supporting & sharpening the organization’s ability to deeply empathize and collectively solve the needs of the brave small business owner. As the number of competitive entrants grows Wave (and the product group specifically) is acutely focused on optimizing the strengths and motivations of every employee as a competitive advantage. Mitch has taught numerous 10-week cohorts at BrainStation in product management because he thoroughly enjoys every light bulb moment observed. When Mitch is not raving about Wave, customer’s pains, or the role of product managers you will likely find him lost in the backcountry of Algonquin Park or some beautiful mountain range.

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[Product Camp 2020] - Making strategy accessible - John Cutler - Amplitude

1. Making Strategy Accessible With the North Star Framework John Cutler @johncutleﬁsh amplitude.com/north-star

2. @johncutleﬁsh Reactive feature factories “The Product”

3. @johncutleﬁsh Vs Driving in data circles….

4. @johncutleﬁsh Aligned (No Autonomy) Autonomy (No Alignment) Go Here “Just freestyle”

5. @johncutleﬁsh $$ Now All of our brilliant decisions

6. @johncutleﬁsh The Business The People Who Do Product Poor PM

7. @johncutleﬁsh North Star Metric Input Input Input Input

8. @johncutleﬁsh North Star Metric Inputs Sustainable, Mid-Long Term Growth The Stuff We Are Working On

9. @johncutleﬁsh Strategy shorthand Surface beliefs and assumptions Glue between “the work” and sustainable progress Promotes aligned autonomy Common language Better conversations…

10. @johncutleﬁsh Picture a bank…. Align your banking with your core values

11. @johncutleﬁsh

12. @johncutleﬁsh Become a “real” bank… A large % of someone’s financial life

13. @johncutleﬁsh

14. @johncutleﬁsh

15. @johncutleﬁsh Picture a product analytics company That helps teams do more impactful work…

16. @johncutleﬁsh We have to activate accounts… Help people create charts… Help people consume those insights…

17. @johncutleﬁsh Aha! It is all about learning…

18. @johncutleﬁsh Learning Users Activated Accounts Broadcasted Learnings Consumption of Learnings

19. @johncutleﬁsh Learning Users Activated Accounts Broadcasted Learnings Consumption of Learnings Weekly Learning Users (WLUs) # of Weekly Users who are active and share a learning that is consumed by at least 2 other people in the previous 7 days. Organizations that have reached at least 5 WLUs. A chart, dashboard, or Notebook consumed by 2 or more people within a 7 day period. Total reach of BL in an organization within a 7 day period.

20. @johncutleﬁsh Activity time…

21. @johncutleﬁsh Your product’s promise…

22. @johncutleﬁsh The path… The promise…

23. @johncutleﬁsh Compared to ___COMPETITOR____ (who we consider to be a ______A_____), we are ______B______ when it comes to our ability to ___CAPABILITY___. We must ______C________ .

24. @johncutleﬁsh The path… The promise… The players…

25. @johncutleﬁsh Our ability to achieve our mid/long term vision and mission is a function of our ability to: _____________________________________ Which is a function of our ability to 1. _____________________________________ 2. _____________________________________ 3. _____________________________________ 4. _____________________________________

26. @johncutleﬁsh Leading indicator of mid/long term sustainable growth A persistent model vs. point-in-time goals Ideas first…then minimally viable measurement Change when your strategy changes… Tips for running a workshop yourself

27. @johncutleﬁsh $$ Now All of our brilliant decisions

28. @johncutleﬁsh North Star Metric Inputs Sustainable, Mid-Long Term Growth The Stuff We Are Working On

29. @johncutleﬁsh Time Based Goals Persistent model …

30. @johncutleﬁsh Get the beliefs right … and then use minimally viable measurement

31. @johncutleﬁsh When the strategy changes…. Change your Inputs and/or North Star Metric

32. @johncutleﬁsh Cross-functional group Brainstorm your product’s promise For fun…think about terrible North Stars Play the Jira ticket game Experiment with “Statements” Tweak … And then consider measurement

33. @johncutleﬁsh Thanks! amplitude.com/north-star

[Product Camp 2020] - Making strategy accessible - John Cutler - Amplitude

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