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Voltas Air-Conditioners- Service Management

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Services provided by Tata's Voltas air conditioners. Detailed analysis with SWOT, STPD and their special customer service programs.

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Voltas Air-Conditioners- Service Management

  1. 1. VOLTAS AIR CONDITIONERS Kirk Coutinho eMBA- Marketing 13040
  2. 2. ABOUT VOLTAS India's largest air conditioning company and one of the world's premier engineering solutions providers and project specialists. Founded in India in 1954 by Volkart Brothers and Tatas Offers engineering solutions to various industries. Headquartered in Mumbai, 25 offices and 200+ service centres pan- India and 6 offices overseas. Voltas provided the air-conditioning for the world's biggest ocean liner, the RMS Queen Mary 2 and also the world's tallest building, the Burj Khalifa
  3. 3. ACCOLADES  1993-94- United Nations' Grand Award for Excellence in Public Service Worldwide  1994-95- International Public Relations Associations' Golden Trophy for Excellence in Customer Service  1995-96- Mumbai Chamber of Commerce and Industry's Good Corporate Citizenship Award  2000-02- Highest exports in the category of 'services (regional award)‘  2002-04- Top exports in category of 'project exporters (regional award)’  2006-07- Export Excellence Award  2008-09- ‘MEP Project Manager of the Year’ and ‘Health and Safety’ awards.  2010- Readers’ Digest Trusted Brand Award  2013- National Energy Conservation Award  2015- EFFIE Award  Silver LEED Certification
  4. 4. ORGANIZATION
  5. 5. VISION, MISSION, OBJECTIVES
  6. 6. AIR CONDITIONING MARKET SCENARIO India sold about 3.3 million air conditioner units in fiscal 2013-14 period Overall AC market registered a 25% volume growth in the Q1 of FY 2014-15 Penetration rate about 3-3.5% Voltas saw more than 50% jump in number of AC units sold in the Q1 of FY 2014-15
  7. 7. MARKET SHARE
  8. 8. VOLTAS AIR CONDITIONERS
  9. 9. PRODUCTS Split ACs •Y Series •Ye Series •Yc Series •Yr Series •Ya Series •Ya-R Series •Yu Series •Yd Series •Yi Series Window ACs • Ye Series • Yd Series • Y Series • Yi Series • Ya Series Cassette ACs •Venture Slimline ACs •Venture
  10. 10. STPD ANALYSIS Segmentation: Demographic- Income Targeting: Concentrated- Price Conscious Positioning: Low on cost air conditioners with all the features of a good quality air conditioner Differentiation: Economically priced with great qualities and excellent pre & post purchase services
  11. 11. BUSINESS STRATEGY Voltas has two strategies: Product Differentiation Focus on the customer
  12. 12. SWOT ANALYSIS 1. Economical Prices 2. Market Leader 3. Trusted Brand 4. Post Purchase Services 1. Competitive Market 2. Heavy Components 1. Product Differentiation 2. V-Service 3. Indian Mass Market 4. Eco-Friendly 1. Increase in Fan Market in Tier 2 & 3 cities
  13. 13. SERVICES PROVIDED 24x7 Toll Free Customer Helpline SMS for Help Feedback Form ‘Voltas Service’ Accounts on Facebook & Twitter V-Service
  14. 14. V-SERVICE V-Service consists of the following features: Database management Service par excellence End-to-End Customer service solutions Expertise at door step Nation wide network
  15. 15. CONCLUSION Voltas are strengthening their opportunities to gain larger market share Voltas will continue to instill trust and provide great service to their customers Voltas’ economical prices with great quality are the main value drivers
  16. 16. WEBLIOGRAPHY http://www.voltasac.com/index.php?option=com_content&vie w=article&id=83&Itemid=90 http://www.voltasac.com/index.php?option=com_content&vie w=article&id=39&Itemid=34 http://www.voltasac.com/index.php?option=com_catalog&vie w=subcategory&Itemid=68&id=7 http://www.livemint.com/Industry/VzfJdFbXDpxINbQvpsUJpM/Aft er-a-cool-spell-AC-market-heats-up.html http://www.currentweek.com/top-air-conditioner-brands-in- india-growth-market-of-top-companies/
  17. 17. STAY COOL!

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