Report on Pizza Hut Karachi, Pakistan Powerpoint (ppt) (Strategic Marketing Course) Semester SP-21 Faculty:- Dr Ameena Submitted by: Tariq Mehmood 56908 Saeed Ahmed 10603 Sonera Shaikh 6606

1. SAEED AHMED 10603
TARIQ MEHMOOD 56908
SONEHRA SHAIKH 6606
PRESENTERS
COURSE: STRATEGIC MARKETING
FACULTY :DR.AMENA SIBGHATULLAH

3. Tariq Mehmood
MS – HRM
SID – 56908
Email:
shadowsofursoul@gmail.com
tariqmehmooda30s@gmail.com
LinkedIn Profile:
https://www.linkedin.com/in/tariq-mehmood-87530840/

4. PAST MARKETING
DIRECTION
• Advertised by billboard, commercials…..
• Availability in posh areas like DHA
/CLIFTON..
• Mostly families / office staff / university /
college students visit the outlets.
• Take away, dine inn and online order facility
available for customers.

5. Target strategy
• Target the middle and upper class gentry.
• pizza hut have other products as
starter,salad,pasta, sandwiches and dessert…
• Speacialilty for vegetarian who don’t like meat.
• Arrange birthday parties celebration.
• Occasional celebration like 14 th August.
• Table booking on 'Eid festivals.
• Business meetings with pizza enjoyment.
“Share the good times”.

6. Branding strategy
• Pizza hut want to increase business by managing
social distance in franchises to raise revenue and
its market share from 29%.
• Pizza hut focus its online business deliveries
because of covid-19 3rd outbreak.
• Making people brand loyal among competitors.

7. PRESENTER 02
SAEED AHMED

8. Pricing strategy
• Price decided by market skimming.
• They offer pizza sizes such as personal pan,
which is of 6 inches, regular of 9 inches, and then
come the large of 12 inches. Different pizzas
have different prices according to their sizes.
• In the MEAL DEALS, they offer extra discount.
• Mid night deal have 50% discount on daily basis
from 12 am to 5 am.
• Buy one get one free offer.

9. Promotional strategy
• pizza hut app, Bank discounts & foods panda with
different deals.
• Distributing door- to- door brochures to capture
more and more customers.
• Pizza Hut was a part-time sponsor of Galaxy
Motorsports, shirt sponcer of English football club,
• Pizza Hut was the shirt sponsor of English Football
Club.
• Pizza Hut partnered with Verizon Wireless to offer
a free LG mobile phone with the purchase of a
Cheesy Bites Pizza.2007-08

10. Sales strategy
• Delivery facility they make their customers delight by
providing Oven-Hot Pizza, right at customer’s door-
steps because of covid-19.
• Take away facility, customers can take their food where
ever they like.
• They go to customers door-step to give awareness about
their new products , deal and offers , and also provide
them coupons of which customers can avail discounts as
well.

11. CRM strategy
• Pizza hut build and maintain profitable customer
relationships by delivering superior customer value and
satisfaction to provide facilities like table booking and
meeting arrangements .
• A.-800 number customer hotlines and a customer
callback program.
• B.They have full service restaurant as well as delivery
services.

12. Competitive strategy
Yum Brands which is the parent company of the
Pizza Hut.
KFC and Teco Bell brand in its brand portfolio, is
helping Pizza Hut in exploiting the resources and its
networks for the growth of the business.

13. FUTURE MARKETING
DIRECTION

14. PRESENTER 03
SONEHRA SHAIKH

15. Target strategy
• Pizza hut can create mini stalls in wedding ceremony
for pizza lovers.
• Uniqueness will be fresh pizza on the spot for the guest.
• Proper franchises launched in universities to capture
young generation with spicy pizza.
• Mini school shops launched to capture child because
like cheese filled pizza with light spices.
• Mobile shops have to launched for the remote area
customers who can not reach or long distance to cover
up for having this loving food item.

16. Promotional strategy
• Pizza have to reach school ,colleges and universities
vans advertising stickers to be pasted on it.
• Pizza hut have to add a gift items like toffee/chocolate
for the school child which will be appealing for the child
to purchase.
• Pizza hut have to sponcer some scholarships for the
university student who can not pay higher educational
fee structure in this modern era.

17. Pricing strategy
• In schools pizza hut have to reduces prices with size
according to child health requirements.
• They would launched kids pizza with the prices like 20
rupees 50 rupees and max 100 rupees for the higher
classes students.

18. Sales and distribution strategy
• Pizza hut will have to start campaign in social parks
from teen age to young school going child.
• Pizza hut have to launch a Mobile van services to reach
in evening time at gaming zones , clubs and so on….

19. Packaging strategy
• Pizza hut would have to work on children special pack
with cartoons pictography and write name at the upper
side with cheese as a appealing way.
• In the same way at birthday parties they would have to
serve pizza with birthday / wedding ceremony day
writing on it as packing strategy.