MyWorldWall is a free social networking services through its website, www. myworldwall.com. It is a user-friendly and fun. Our users will have a lot of options to learn more and entertained at the same time. Our main feature are Cultural values, Interests, Registry, and Stories and experiences. The goal is to create a platform where self expression ,cultural values and diversity are encourage regardless of races, religion or ethnic background.

1. MYWORLDWALL SOCIAL MEDIA
NETWORKING
1)MISSION STATEMENT 2)CONCEPT OVERVIEW, 3)MARKET STUDIES&STRATEGY
4)TIMELINES 5)FINANCIAL ASSUMPTIONS. 6) TEAM TRAINING PROGRAM 7)
QUESTIONS & ANSWERS

2. 1)VISION & MISSION STATEMENT
Myworldwall vision is to create a platform where self-
expression, cultural values and diversity are encouraged
regardless of races, ethnic background or religion.
Myworldwall wants to break mental barriers and myths
about cultures and eradicate ethnocentrism. By its
mission, Myworldwall wants to educate, promote and
encourage cultural differences throughout a world of
inter and intra-cultural understanding, acceptance and
tolerance.

3. 2)CONCEPT OVERVIEW(Website
Demo)
FEATURES
 Cultural Values: A user can post pictures, videos related to a
specific culture by selecting a continent and a country.
 Stories and Experiences: A user can post by video or write story
and experience that corresponds to funny/inspiring/recommended
categories.
 Interests: A user can subscribe at free and select its category of
interests by county, state, nationwide and worldwide.
 Registry: A user can create dots of families, relatives or most
precious substantial things of its lifetime for the next generation.

4. 3) Market Studies & Strategy
18%
31%38%
10%
3%
How interested are you in
Myworldwall?
extremely very moderately slightly not at all
Figure 1

5. 15%
32% 32%
16%
4%
0
5
10
15
20
25
30
35
extremely very moderately slightly not at all
How likely are you to recommend
Myworldwall?
Figure 2

6. 3)Social Media Usage
forecast 2012-2016
0
10
20
30
40
50
60
2012
2013
2014
2015
2016
Minutes/Days
Entreprise Social Media
Services
Figure3

7. Ground & Online marketing strategy
 The ground strategy to penetrate the market is to organize forums at
different schools and Universities (Georgia Perimeter College, Georgia
State University and Georgia Institute of Technology…) to explain the
concept of Myworldwall and reach out to the target audience. Research on
FindTheBest website shows that, the total number of students enrolled at
Georgia Institute of Technology, Georgia State, and Georgia Perimeter
(2012-2013) is 80,000.Through the Forums, Myworldwall plans to reach
10% of this target audience. Word of mouth advertising will enhance from
these students. Schools’ Data obtained from findthebest.com
 The online strategy is simply to make an effective web presence through
the current social medias.

8. 4)TIMELINES
2014- 2016: Cultural Values, forums, apps development, cultural events, selling
ads and R&D.
2017-2018: Stories and Experiences , Entertainment production ,
selling ads and R&D.
2019-2020: Interests, contests, selling ads and R&D
2021- Registry, selling ads and R&D

9. Services
wn profile, profile management Own profile, profile management
nline chatting, Group chat Online chatting, Group chat
nline gamming Online gamming
mail Email
vertisements Advertisements

10. Why does Myworldwall different from others?
****Authentic cultural contents
Unique feature over other social sites where participants share cultural contents
such as history, nature, religions and color of life happiness and sadness. This
is virtual family over internet.

11. 1)List My Star-up (LMS) overview, 2)Advertising revenue stream, 3)Initial &
return of investment.
5)Financial Assumptions

12. 1) List My start (LMS DEMO)
 Advertising service is more focused on small businesses that target and
provides services to a specific audience based on culture such as
restaurants, nights clubs, raves, shopping center. Myworldwall will take
on the task to name and list all businesses on its page according to the
users post, interests and location.
 Starting with Atlanta and its surroundings, businesses’ names and
services will be listed on our website when our users show an interest in
products or services they provide.. Myworldwall thus offers to small
business the opportunity to grow their business through our social
network. This is the game changer for business for businesses; placing
your name out there when the users probably need it the most is a great

13. 2) Advertising revenue Stream
 With over 677,700 Registered ventures in Georgia, 97.5% are categorized
as small businesses with less than 500 employees, by the Federal
government. Small businesses with less than 5 employees represent 87%
according to “entrepreneur & small business quick facts.” With that target in
mind and over 589,000 of that business, Myworldwall plan to reach 4% of
small businesses in the LMS program and 1.5% of businesses in general
advertising in Georgia by December 2015.
 Pricing (LMS ads fee:) $20/month x 100
4

14. 3)Initial & return of Investment
GeneralAssumptions
InterestRate 6%
CorporateTaxrate 40%
RateofReturns 40%

15. -1000.00
-500.00
0.00
500.00
1000.00
1500.00
2000.00
2500.00
3000.00
3500.00
2014 2015 2016 2017 2018
Profit
Profit

16. Cash Flow Statement (000s) YEAR YEAR YEAR YEAR YEAR
2014 2015 2016 2017 2018
Net Income -173.84 -141.05 1775.73 3325.00 8023.54
Plus: Depreciation 1.84 12.69 29.19 92.76 131.05
Less: Increase in Working
Capital
-10.45 -211.07 -717.55 -460.36 -1868.32
Cash from Operations -182.46 -339.43 1087.37 2957.41 6286.27
Capital Expenditures -33.00 -103.50 -182.50 -730.00 -575.00
Increase / (Decrease) in
Loans
78.89 -21.52 -21.52 -21.52 -14.34
Increase / (Decrease) in
Equity
0.00 0.00 0.00 0.00 0.00
Dividends Paid 0.00 0.00 -355.15 -665.00 -1604.71
Cash from Financing 78.89 -21.52 -376.66 -686.52 -1619.05
Change in Cash -136.57 -464.45 528.21 1540.90 4092.22

17. PRO FORMA Profit & Loss (000s)
2014 2015 2016 2017 2018
Total Revenue 20.91 619.12 3945.88 6858.31 15631.93
Total Cost of Revenue -3.00 -39.94 -185.62 -403.54 -1255.43
Gross Profit 17.90 579.18 3760.26 6454.77 14376.50
Salaries & Wages -108.21 -491.05 -535.07 -561.83 -589.92
Fixed Operating Expenses -80.03 -212.35 -233.59 -256.94 -282.64
Depreciation -1.84 -12.69 -29.19 -92.76 -131.05
Operating Income -172.17 -136.91 2962.41 5543.23 13372.89
Interest Expense -1.67 -4.14 -2.85 -1.56 -0.32
Earnings Before Taxes -173.84 -141.05 2959.56 5541.67 13372.56
Tax Expense 40.0% 0.00 0.00 -1183.82 -2216.67 -5349.03
Net Income -173.84 -141.05 1775.73 3325.00 8023.54
Dividends 20% 0.00 0.00 355.15 665.00 1604.71

18. $-
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
$3,000,000.00
$3,500,000.00
$4,000,000.00
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Break-even Analysis
Revenue
Cost

19. 6)Team Training Program(TTP)
 Short term : Evaluation of all staff to confirm existing competences and detect
the weaknesses to be redressed.
 Mid-Term: Design a thorough training program that takes into account a
company culture.
 Long-Term : Put in place an evaluation system to determine the skills required
for every employee to perform to the best of his or her ability. Provide in a
timely manner the training required to keep up with the fast growing and
changing industry in the domain of activity we are in, otherwise we will
disappear.

20. 7) QUESTIONS & ANSWERS
SECTIONS
THANK YOU!