2. Pranav Kulshrestha
Vadodara(India)
Vadodara Institute Of Engineering(GTU)
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3. Communication
Among personal qualities possessed by
college graduates the ability to
communicate effectively was ranked
first by employers.
From a survey of 480 companies and public organizations conducted by the
National Association of Colleges and Employers.
WSJ, Dec 29, 1999
4. 4
Communication Outcomes
Describe the communication process.
List typical barriers to effective
communication.
Contrast the differences between the
grapevine and rumors.
Discuss other considerations for
effective communication.
5. 5
Communication
Efficient communication is ESSENTIAL
to being successful in life.
The biggest source of interpersonal
problems is poor communications.
The key to the communication process
is to be UNDERSTOOD.
6. 6
Communication
The aim of communication is the
transference and understanding of
information between two or more people.
Communication must always be between
two or more people, one the sender and the
other receiver. You participate in both roles
and your role will change alternatively and
frequently in conversation.
10. 10
Communication Feedback
We may say that communication has
occurred only when the message has
been understood.
Understanding occurs in the mind of
the receiver.
Feedback is critical to ensure that
accurate understanding of the
message has occurred.
11. 11
Barriers to
Communication
Barriers to accurate communication
Unfamiliar language – including dialects and accents
Improper timing – Is the boss distracted today?
Noise and distractions in the environment
Attitude of both the source and the receiver
Differences between people – gender, age, culture,
education, intelligence, etc.
Relationship between the sender and the receiver –
status, boss-employee, parent-child, etc.
12. Chpter 11 12
Barriers to
Communications
Filtering – manipulation of information so that it will seem
more favorably to the receiver.
Selective Perception – receiver hears message based on
his/her interests, needs, motivations, experience,
background and other personal characteristics.
Defensiveness – response when receiver interprets
message as threatening
Language – Words mean different things to different people.
14. Communication
Communication occurs in three
directions in organizations
Upward communications
Downward communications
Lateral communications
15. 15
I Heard It on the Grapevine
The grapevine is an
informal communication
network within an
organization.
Research reflects that
about 75 % of the
communication in the
grapevine is accurate.
16. 16
Rumors
Response to situations that are
IMPORTANT to us, and
There is AMBIGUITY between what is
going on and what was said, and
Under conditions that arouse ANXIETY,
such as time off, pay programs, layoffs,
etc.
17. 17
Rumors
Rumors have no basis in
accuracy.
Can management control
rumors? NO! Management,
however, can do some things
to minimize the rumors.
18. 18
Suggestions for Reducing the
Negative Consequences of Rumors
Announce timetables for making important
decisions
Explain decisions and behaviors that may
appear inconsistent or secretive
Emphasize the downside, as well as the
upside, of current decisions and future plans.
Openly discuss worst case possibilities – it is
almost never as anxiety provoking as the
unspoken fantasy.
19. 19
Communications – Did you know?
People remember:
10 percent of what they read
20 percent of what they hear
30 percent of what they see
50 percent of what they see and hear
80 percent of what they say
90 percent of what they say and do
20. 20
Communications – did you know?
If you tell 100 people something without
repetition:
After 24 hours, 25 percent have forgotten it
After 48 hours, 50 percent have forgotten it
After 72 hours, 75 percent have forgotten it
After one week, 96 percent have forgotten it
21. 21
The Ten Commandments of
Good Communication
Seek to clarify your ideas
before communicating
Examine the true purpose of
each communication
Consider the total physical
and human setting
Consult with others in
planning communications
Be mindful of the overtones
as well as the basic content
of your message
Take the opportunity to
convey something of help or
value to the receiver
Follow-up your
communication
Communicate for tomorrow
as well as today
Be sure your actions support
your communications
Seek not only to be
understood but to
understand - be a good
listener
22. 22
Summary
Successful communication requires
understanding by the receiver.
The communication process model
includes a source, a message, encoding, a
channel, decoding, a receiver, and,
especially feedback.
Communication in organizations occurs in
upward, downward, and lateral directions.
23. 23
Conclusions
The key to the communication process
is to have understanding on the part of
the receiver.
There are many barriers to good
communications that must be overcome
for communications to be successful.
Learn to be an active listener as part of
successful communications.
24. 24
Final thoughts
Communicating to be understood and
being a good listener are crucial.
Another important aspect of
communication is to think about what
you are saying before you say it.
Today’s communications set the tone
for tomorrow’s relationships.
