2. Perspectives beyond the
Internship Presentation
 Drshti Strategic Research is one of the fastest growing research companies in
India.
 A master mind of Mr Balaji Prasad it was set up in the year 1994.
 It has being ranked among the top 20 market research companies in India.
 At the recent ESOMAR-2013 held at Valencia, Drshti was awarded the Best
Paper Award for Qualitative Research.
Drshti Strategic Research Pvt Ltd was founded with
the vision to become an extended arm of the
Marketing organizations by providing strategic
assistance

3. Perspectives beyond the
Internship Presentation
Drshti Strategic Research is a mid-size organization with around 50
employees who operate from its three offices in India and other branches in
South East Asia.
Managing Director at Drshti
PGDM from IIM Calcutta.
Worked with MARG, Bombay, Gallup and Samir-MUDRA
In 1994, started Drshti Strategic Research.
Heads the Quantitative Researches at Drshti.
Director at Drshti
PGDM from IIM Calcutta.
Worked with MARG, Bombay, Saatchi & Saatchi and O&M
In 1994, started Drshti Strategic Research.
She heads all the Qualitative researches at Drshti.

5. Perspectives beyond the
Internship Presentation
To carry out data collection and analysis of collected data
to determine
TOP
PROFESSIONAL
COLLEGES IN
INDIA-2014

6. Perspectives beyond the
Internship Presentation
Ninth Year running for the survey , hence, methodology was not altered
Combination of
O b j e c t i v e ( Q u a n t i t a t i v e ) + P e r c e p t u a l ( Q u a l i t a t i v e )
R e s e a r c h R e s e a r c h
( C o l l e g e D e t a i l s ) ( I n t e r v i e w o f S t u d e n t s ,
F a c u l t y a n d R e c r u i t e r s )

7. Perspectives beyond the
Internship Presentation
O b j e c t i v e R e s e a r c h
• All colleges which are govt. accredited and had three passed out batches were considered
• Sample Size: UNIVERSE
P e r c e p t u a l R e s e a r c h
• 14 Cities across India based upon
• Convenience
• Number of Colleges in and around that region
• Availability of Researcher

8. Perspectives beyond the
Internship Presentation
After the 2010 panel discussion with expert following 5 parameters were chosen
for the evaluation
 Selection Process
 Academic Excellence
 Infrastructure and Facilities
 Personality Development and Industry Exposure
 Placements
Questionnaire
Objective
Questionnaire
9 Sub-
Sections
Perceptual
Questionnaire
2 Sub-
Sections

9. Perspectives beyond the
Internship Presentation
During the Data collection following consideration was kept in the mind :
Stream Ranking uptil… Minimum College
Data
Data collected for
Engineering Top 100 120 131
Medical Top 25 50 52
Dental Top 15 30 35
Architecture Top 10 20 27
Law Top 10 20 30
Hotel
Management
Top 10 20 22
Mass
Communication
Top 10 20 35
Fashion Top 10 20 45
Social Work Top 10 20 23

10. Perspectives beyond the
Internship Presentation
Each of the 5 parameters were sub-divided and weightages were given to them

11. Perspectives beyond the
Internship Presentation

12. Perspectives beyond the
Internship Presentation

13. Perspectives beyond the
Internship Presentation

14. Perspectives beyond the
Internship Presentation
Working on the Outlook-Drshti Project (code name: Project Suits) was an
interesting learning experience.
 A survey dominated research study so was exposed to some of the major
challenges faced by any researcher i.e. d a t a c o l l e c t i o n a n d d a t a
a n a l y s i s .
 On-field exposure allowed me to hone my communication skills especially
convincing power
 Opportunity to determine weightages and sub parameters, sub-sub-parameters
for Data Analysis.