1. 1st
INTERNAL ASSESSMENT, OUTCOME BASED EDUCATION (OBE) AND
CHOICE BASED CREDIT SYSTEM (CBCS) SCHEME
2020 - 22 Batch
Course: TOS Course Code: 20MBA302 Program & Semester : MBA,III
Max. Marks: 50 Date: 10/12/2021 Time: 1 30 PM to 3 00 PM
Answer any two full Questions from Q1, Q2, and Q3 in part A, Q4 in Part B is compulsory
Q. No Questions Marks CO/BT
1.a Define Operation Management. List the importance of it. 2 CO1 /L1
b Distinguish between Production and Operations Management 6 CO1/L4
c Identify the scope of Operations Management. 8 CO1/L3
2.a What is Process mapping? List the advantages of it with suitable examples. 2 CO2/L1
b Explain briefly the concept of industry 4.0 6 CO1/L2
c Illustrate the concept of Ishikawa Diagram with suitable example 8 CO2/L3
3.a What are the 5M & 8P in Operation management? 2 CO2/L1
b Explain briefly the concept of Theory Z Approach 6 CO2/L2
c Illustrate the concept of 4S System. 8 CO2/L3
Part B Compulsory Case Study
4 The case ‘Jan Aushadhi – Taking Medicines to the Masses’ is about an initiative started by the
Government of India (GoI) to provide affordable generic medicines to the poor and needy
sections of society. The case details the progress made by the Jan Aushadhi Scheme (JAS)
from its launch in 2008, the problems it faced, and the subsequent re-launch of the scheme in
2015 with additional features. The various issues faced by JAS such as poor supply chain
management, competition from other state government schemes, quality issues, lack of
awareness about generic medicines and JAS, among the general public and the reluctance on
the part of doctors to prescribe generic medicines are covered in the case.
The GoI took several initiatives like conducting public awareness campaigns, giving
additional incentives for opening of Jan Aushadhi stores, opening more warehouses,
implementing new software for seamless distribution of medicines to the stores, and
revamping the supply chain. These initiatives led to an increase of 490% in the turnover for
JAS from 2015 to 2017
a. List the root causes for problems faced by JAS by Ishikawa diagram
b. Draw fishbone diagram for the JAS
c. Determine the advantages of Fishbone diagram.
d. Analyze the various initiatives to increase the turnover for JAS
18
CO1 / L5
Course outcomes
Students will be able to
CO1: Acquire the knowledge about the concepts of production and operation management
CO2: Demonstrate the basic concepts of process mapping