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BBA404- SMALL BUSINESS MANAGEMENT
Credit-2
Book ID-B1715
Max. Marks-30
Q1. Write short notes on the following:
a) Various forms of organisation
b) Competitive strategies
(a) Various forms of organisation, b) Competitive strategies)5,5
Answer.
a) Various forms of organisation
Small business may operate under any one of several forms of organisation. These are:
1) Sole proprietorship Here the owner and manager is the same person, who will have the
responsibility of taking care of each and every aspect of the business. This is a common business
structure. With this structure, operation is
Q2. What is meant by working capital? Explain the various sources of working capital.
(Meaning of working capital, Explanation of various sources of working capital)2,8
Answer.
Working capital
Workingcapital (abbreviatedWC) isa financial metricwhichrepresentsoperatingliquidity available
to a business, organization or other entity, including governmental entity. Along with fixed assets
such as plant and equipment,
Q3. Describe the following:
(a) Capacity management
(b) Managerial activities
((a) Description of Capacity management, (b) Description of Managerial activities)5,5
Answer.
(a) Capacity management
Capacity refers to the output the plant can produce in a time period. Building capacity in excess of
demand requirement will result in blocking up of funds in idle capacity. Too short a capacity will
force the businesstoforegoordersresultingincustomerdissatisfaction.Consequently,itwill sapthe
morale of the marketing staff. It is
BBA 403 - International marketing
BK ID-B1714
CREDIT & MARKS-4 CREDITS, 60 MARKS
Q.1. Explain the meaning, need and significance of international marketing. (Meaning, Need,
significance) 3, 4, 3

2. ANS:
Meaning of International Marketing
Before trying to understand the definition of international marketing let us recapitulate the
definition of “Marketing” as given by Mr. Kotler, an authority on the subject. According to Mr.
Kotler,“Marketingisa societal processby which individuals and groups obtain what they need and
want
Q2 What are the elements of culture? Explain.
(Elements of culture)
Answer:
Broadly, culture constitutes five elements called the values, rituals, symbols, beliefs and thought
processes as referred in the foregoing
Q3 Assessing political environment plays an important role in taking business decisions.
Discuss this statement. What risks could arise due to political environment?
(Discuss the statement, Political risk)
Answer:
Assessing the political environment always plays a very important role in arriving at any business
decision.Foreignfirmoperationsare drasticallyaffecteddue tocertainlawsandregulationsdirected
by local, regional and/or central government.
Further,assessingthe political situation and climate of the home country is much easier compared
to the one in a
Q.4. Explain the meaning and need of secondary research in international marketing. (Meaning,
need) 3, 7
ANS:
Secondary Research
As the name indicates, secondary data is the data collected by somebody earlier for their use.
Secondary research is carried out first. This research is conducted by collecting data from the
following
Q.5. What is the mode of entry adopted by McDonalds? Discuss the various modes of entry in
international business. (Mode of entry by McDonalds, Modes of entry) 3, 7
ANS:
Mode of entry adopted by McDonalds
Mcdonaldis the worldfamousfastfoodrestaurant.Mcdonald’sfromits day first has always tried to
have strong
Q6 Write short notes on:
a) Product diversification
b) Product customization

3. [a) meaning and benefits of product diversification b) meaning and benefits of product
customization] 5, 5
Answer:
Product Diversification
Productdiversificationisaconsciousactivityundertakenbybusiness firms where new products are
addedto the existingportfolioof product/stoexploit the additionalsalesopportunities available in
the market.
The International Marketersecuresamarketingedge overcompetitorsbydiversificationof products
in which
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BBA 402 & MANAGEMENT ACCOUNTING
BK ID B1713 CREDIT & MARKS 4 Credits, 60 marks
Q. No 1 Explainthe importance ofManagement Accountingand NeedofManagementAccounting.
(Explanation of Management accounting, Need of Management Accounting) 7 +3 =10
Answer: Importance
Management accounting is very helpful to management in every field of activity. It assists the
management in the performance of the various managerial functions of planning, controlling, co-
Q2. Explain the various steps in Budgetary Control. Advantages of Budgetary Control.
(Steps in Budgetary Control, Advantages of Budgetary Control) 4 +6 =10
Answer: The various steps included in the budgetary control system are:
1. Determination of organisational objectives – Budget is a tool for implementing the
organisational
Q3. What is absorption costing? Explain the features of absorption costing. Write the differences
between absorption and marginal costing.
(Absorption costing, Features of absorption costing, Difference between absorption and marginal
costing) 3 +3 +4 =10
Answer:
Absorptioncosting:Absorptioncostingisatechnique or practice of ascertaining the cost per unit of
goods produced or service rendered. Absorption costing is the practice of charging all costs, both
fixed
Q4. Explain the three types of financing in working capital.
Raw material: Rs.80 per unit, labour: Rs.30 per unit; overheads: Rs.60 per unit, selling price/unit
Rs.200: raw materials: one month, work in progress: 15 days, finished goods: 1 month; creditors: 1

4. month; debtors: two months, Wages: 45 days; overheads: 1 month; ¼ of production is sold in cash.
Desired cash balance is Rs.3,65,000. Production per annum is 1,04,000 units. Estimate the working
capital.
(Explanation of financing of working capital, Estimation of working capital) 3 +7 =10
Answer:
Q5.
Use the following information to prepare:
A schedule of changes in working capital.
A funds flow statement of Sahana & Co.
Balance Sheet of Sahana & Co.
Liabilities 31.03.2010 31.03.2011 Assets
31.03.2010 31.03.2011
Capital 1,85,000 2,10,000 Goodwill (at 60,000 60,000
P&L 1,47,800 1,76400 cost) 1,85000 2,20,000
account 1,20,000 90,000 Land 47,400 52,400
Bank 40,000 68,000 andbuilding 19,400 19,400
loan 1,40,000 1,22,000 Plant 82,600 72,400
Bills 20,000 18,000 andmachinery 1,20,000 1,28,000
payable Furniture 80,000 72,100
Sundry Inventory 50,000 48,300
Creditors Sundry 8,400 11,800
Provision Debtors
for Bills
taxation Receivable
Bank
Cash
6,52,800 6,84,400 6,52,800 6,84,400
Schedule of changes in working capital 5 10
Fund flow statement of Sahana & Co 5
Answer: Statement of changes in working capital from 01.04.2010 to 31.03.2011.
Statement of Changes
Q6 Give the meaningof dividend policy. Explain the significance of dividend decision and types of
dividend policy.

5. ( Meaningof Dividendpolicy,Significance of dividenddecision,Types of dividend policy) 3 +2 +5 =10
Answer: Meaning of Dividend Policy:
Dividendpolicyisthe policydraftedbycompaniesregarding the amount to be paid to shareholders
in the form of
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BBA401- E-COMMERCE
BK ID B1712 CREDIT 4 MARKS 60
Q.No 1 a. Amazon is the world's online marketplace® for all the books, enabling trade on a local,
national and international basis. With a diverse and passionate community of individuals and
small businesses, Amazon offers an online platform where millions of items are traded each day.
Mention and explain the various opportunities offered by ecommerce for businesses
b. What are the advantages and disadvantages of eCommerce?
( a. Listing the opportunities and explaining b. Listing the main advantages, Listing the
disadvantages) 3+3+4=10
Answer:
a) E-Commerce Opportunities offered by eCommerce for Businesses:
Q2 a. The TCP/IP reference model is the network model used in the current Internet architecture.
This model is derived from the OSI model and they are relatively same in nature. Explain the
different characteristics of Gateways in the TCP/IP reference model with a neat diagram
b. Write short note on Hyper Text Markup Language (HTML) with example
(a. Diagram Characteristics b. Explanation on HTML Example )3+3+3+1=10
Answer:
a)
Characteristics of Gateways
• Gatewayroutersare usedto connectdissimilarLANs and perform all the functions of bridges
and routers. It operates as all seven layers of the OSI Reference Model.
• Gatewaysprovide full protocol conversion from one proprietary LAN technology to another.
• Gateway uses
Q3 Hanson websites are built to work for your business and are built on the concept of intelligent
website. An intelligent website is more than just a brochure on the web. It allows you to edit the
website yourself through a Content Management System (CMS). What is the need for an
intelligent website?
(Listing the steps Explanation) 4 +6 = 10
Answer:
Step 1: Basic Web traffic analysis

6. Before starting any Web activity, one first needs to analyse the Web traffic. This type of data
provides a
Q4. When a data is sent across the network it is encrypted and arranged in a way that even if
there is a diversion in the flow of data should not leak the data. At the reception it is decrypted
and actual data is obtained. Explain the different methods of encryption technique.
(Listing, Explanation each of them, Diagram for each of them) 1+5+4=10
Answer:
There are three types of cryptography or methods of encryption:
• Secret key or private key or symmetric key cryptography
• Public key or asymmetric key cryptography
Q5. Explain the different categories of electronic payment system in detail
(Listing the types and sub types, Explanation)3 +7 =10
Answer: There are three main categories of EPS.
1.Banking and Financial Payments
2.
Q6. We know that there are various internet services which help us to make the use of network
efficiently. Being a regular user of the various services without probably knowing the technical
aspects explain those services in details with an example.
(Listing the various services, Explanation, Examples) 2+6 +2 = 10
Answer
Services that are
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