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1. Ultimate
Personalization Technologies.
The Power of Context.

2. Romas
Juskevicius

3. Personalization matters

5. Personalization impact
15-40% higher CVR
10-30% higher UPT
13-35% higher CTR

6. Are standard personalization techniques good
enough?

8. AOV: 61EUR
UPT: 2
Gender
AOV: 82EUR
UPT: 1.58

10. OS
AOV: 82EUR
UPT: 1.8
CVR: 4%
AOV: 112EUR
UPT: 1.82
CVR: 3.8%
<
40%

11. Philips 32PHH4309/88
32''
220EUR
Samsung UE40H6400
40''
460EUR

12. Device
AOV: 83EUR
UPT: 1.9
CVR: 4.1
AOV: 146EUR
UPT: 2.1
CVR: 3.1
<
75%

14. Weather

15. 2 2 3 1 -11-12 -7 2 0 1 0 5 6 2 2 3 1 -2 -2 -1 0 1 -2 0 -1 -1 0 0 1 3 1 3 1 0 -2 0 1 -1 0 3 1 -3 0 -1 2 6 5 6 4 5 5 5 3
Temperature, °C
Winter sports items JAN-FEB
Clearance
Snow Snow Snow Snow and
national holiday

16. Location
AOV: 87EUR
UPT: 1.85
AOV: 72EUR
UPT: 1.79
Vilnius
Kaunas

17. Vilnius
Samsung
Galaxy S3 Neo
200EUR
Kaunas
LG L90
150EUR

18. Contextualization how-to
Context
discovery
Statistical
analysis
Implementation
A/B Testing

21. Dziękuję za uwagę!
Catch me anytime on:
romas@bitrec.com
+370 630 000 63
bitrec.com